Award-winning Case Study For Pilates Anytime By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pilates Anytime”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pilates Anytime” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pilates Anytime” through the method of adspy!

Pilates Anytime Facebook ad Introduction by ad spy method

“Pilates Anytime” introduction:Pilates Anytime® is an online Pilates studio, delivering world-class instruction anywhere, anytime, with 3,000+ Pilates videos for any experience level.

“Pilates Anytime” Facebook ads last run:2020-02-17 06:36:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pilates Anytime” ads data to help “Pilates Anytime” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pilates Anytime”. In this report, we analyze in detail the best ad cases of “Pilates Anytime”.

Pilates Anytime Top3 Ads Case Study:

 1st2nd3rd
Advertisers Pilates Anytime Pilates Anytime Pilates Anytime
Ad title 15-Day Free Trial Pilates Anytime New Pilates, fitness, and HIIT Challenge!
Ad text This full body side Mat Pilates work will create instant heat. Take Tracey Mallett's new online P... Get a glimpse of Courtney Miller's brand new online Pilates Challenge with this bridge heel tap e... Our new 10-day online Pilates, fitness, and HIIT Fusion Challenge by Courtney Miller is designed ...
CTA type SIGN_UP LIKE_PAGE SIGN_UP
Ad format Video Video Video
Categories other other other
Duration 2 days 1 days 1 days
Like 639 1789 1030

Pilates Anytime Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pilates Anytime” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pilates Anytime” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pilates Anytime” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 15-Day Free Trial Pilates Anytime New Pilates, fitness, and HIIT Challenge!
Ad text  This full body side Mat Pilates work will create instant heat. Take Tracey Mallett's new online P...  Get a glimpse of Courtney Miller's brand new online Pilates Challenge with this bridge heel tap e...  Our new 10-day online Pilates, fitness, and HIIT Fusion Challenge by Courtney Miller is designed ...
Ad type  other  other  other
Ad word count 142  175  144

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pilates Anytime”, the text type used is other to obtain the best ad performance. “Pilates Anytime” can use this copy style more. On the other hand, “Pilates Anytime” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pilates Anytime” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pilates Anytime” are:SIGN_UP,LIKE_PAGE,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Pilates Anytime” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pilates Anytime” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pilates Anytime” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pilates Anytime”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Pilates Anytime” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pilates Anytime” ad case study report

If you want to check the best ad case study of other advertisers related to “Pilates Anytime”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pilates Anytime”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.