Award-winning Case Study For Piano Power By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Piano Power”, or large enterprises, they have established a Facebook page for advertising and promotion. “Piano Power” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Piano Power” through the method of adspy!

Piano Power Facebook ad Introduction by ad spy method

“Piano Power” introduction:Fresh, innovative music lessons – for piano, guitar, voice, and drums – delivered to your door.

“Piano Power” Facebook ads last run:2020-01-20 21:07:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Piano Power” ads data to help “Piano Power” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Piano Power”. In this report, we analyze in detail the best ad cases of “Piano Power”.

Piano Power Top3 Ads Case Study:

 1st2nd3rd
Advertisers Piano Power Piano Power Piano Power
Ad title May Guitar Special Two Free Piano Lessons for Adults in April! Adult Music Student Special - April 2019
Ad text Sign up for guitar lessons in May and your first lesson is free! Looking for music lessons for an elderly parent? We welcome students at any phase of life, includ... Have you always wanted to take piano lessons? (Or guitar, voice, or drums?) We’re offering TWO fr...
CTA type LEARN_MORE SIGN_UP SIGN_UP
Ad format Image Carousel Image
Categories Education Education Education
Duration 1 days 14 days 17 days
Like 0 1 1

Piano Power Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Piano Power” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Piano Power” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Piano Power” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title May Guitar Special Two Free Piano Lessons for Adults in April! Adult Music Student Special - April 2019
Ad text  Sign up for guitar lessons in May and your first lesson is free!  Looking for music lessons for an elderly parent? We welcome students at any phase of life, includ...  Have you always wanted to take piano lessons? (Or guitar, voice, or drums?) We’re offering TWO fr...
Ad type  other  other  other
Ad word count 64  207  221

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Piano Power”, the text type used is other to obtain the best ad performance. “Piano Power” can use this copy style more. On the other hand, “Piano Power” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Piano Power” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Piano Power” are:LEARN_MORE,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Piano Power” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Piano Power” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Piano Power” top 3 ads schedules are: 1 days,14 days, and 17 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Piano Power”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Piano Power” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Piano Power” ad case study report

If you want to check the best ad case study of other advertisers related to “Piano Power”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Piano Power”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.