Award-winning Case Study For Photobook Worldwide By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Photobook Worldwide”, or large enterprises, they have established a Facebook page for advertising and promotion. “Photobook Worldwide” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Photobook Worldwide” through the method of adspy!

Photobook Worldwide Facebook ad Introduction by ad spy method

“Photobook Worldwide” introduction:The Photobook Worldwide Group currently serves more than 100 countries worldwide, and has 4 global offices located in Australia, Canada, Malaysia and Philippines.

“Photobook Worldwide” Facebook ads last run:2020-02-17 05:24:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Photobook Worldwide” ads data to help “Photobook Worldwide” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Photobook Worldwide”. In this report, we analyze in detail the best ad cases of “Photobook Worldwide”.

Photobook Worldwide Top3 Ads Case Study:

Advertisers Photobook Worldwide Photobook Worldwide Photobook Worldwide
Ad title Payday Sale Is On! Payday Sale Is On! Get your free photobook
Ad text All-time low prices this week. Save up to 85% off your favourite photo books, canvas, prints, and... All-time low prices this week. Save up to 85% off your favourite photo books, canvas, prints, and... Get your first photobook for FREE while stocks last* Claim in 3 easy steps: 1. Open Photobook Ap...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 2 2 15

Photobook Worldwide Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Photobook Worldwide” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Photobook Worldwide” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Photobook Worldwide” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Payday Sale Is On! Payday Sale Is On! Get your free photobook
Ad text  All-time low prices this week. Save up to 85% off your favourite photo books, canvas, prints, and...  All-time low prices this week. Save up to 85% off your favourite photo books, canvas, prints, and...  Get your first photobook for FREE while stocks last* Claim in 3 easy steps: 1. Open Photobook Ap...
Ad type  other  other  other
Ad word count 103  103  238

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Photobook Worldwide”, the text type used is other to obtain the best ad performance. “Photobook Worldwide” can use this copy style more. On the other hand, “Photobook Worldwide” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Photobook Worldwide” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Photobook Worldwide” are:SHOP_NOW,SHOP_NOW,DOWNLOAD.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Photobook Worldwide” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Photobook Worldwide” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Photobook Worldwide” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Photobook Worldwide”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Photobook Worldwide” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Photobook Worldwide” ad case study report

If you want to check the best ad case study of other advertisers related to “Photobook Worldwide”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Photobook Worldwide”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.