Award-winning Case Study For Phone Piazza By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Phone Piazza”, or large enterprises, they have established a Facebook page for advertising and promotion. “Phone Piazza” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Phone Piazza” through the method of adspy!

Phone Piazza Facebook ad Introduction by ad spy method

“Phone Piazza” introduction:[提供超商貨到付款服務] [全館滿500免運費] 7天鑑賞期無條件退換貨 請認明[Piazza]我們無其他分店 LINEID:[@fml6400w] 手機殼都以IPhone為主,需要其他型號的請私訊詢問我們

“Phone Piazza” Facebook ads last run:2020-02-17 09:48:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Phone Piazza” ads data to help “Phone Piazza” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Phone Piazza”. In this report, we analyze in detail the best ad cases of “Phone Piazza”.

Phone Piazza Top3 Ads Case Study:

Advertisers Phone Piazza Phone Piazza Phone Piazza
Ad title 超頂級質感好看到一上架立刻被秒殺 難得有OPPO手機殼殼一上架立刻被秒殺 Phone Piazza
Ad text 華麗來襲柏金紅心2.0全新升級 #iPhone專用 全台唯一首賣 限時秒殺價☢$360☢ 還送超可愛預購禮 #Tiktok暢銷款 #抖音潮流必備款 #滿額免運進行中 華麗來襲柏金紅心2.0全新升級 #OPPO系列手機專用 全台唯一首賣 限時秒殺價☢$290☢ 還有滿額免運進行中 #Tiktok暢銷款 #抖音潮流必備款 防摔空壓氣囊+手繪風可愛萌圖 ❤iPhone全型號都有哦❤特價$190元 2019最新型空壓氣墊 防摔質感再升級 🆙特色一:手繪風可愛圖案設計 🆙特色二:全新2019升級氣囊 🆙特色三:特價優...
Ad format Video Video Video
Categories Product/Service Product/Service Product/Service
Duration 21 days 21 days 45 days
Like 142 400 0

Phone Piazza Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Phone Piazza” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Phone Piazza” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Phone Piazza” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 超頂級質感好看到一上架立刻被秒殺 難得有OPPO手機殼殼一上架立刻被秒殺 Phone Piazza
Ad text  華麗來襲柏金紅心2.0全新升級 #iPhone專用 全台唯一首賣 限時秒殺價☢$360☢ 還送超可愛預購禮 #Tiktok暢銷款 #抖音潮流必備款 #滿額免運進行中  華麗來襲柏金紅心2.0全新升級 #OPPO系列手機專用 全台唯一首賣 限時秒殺價☢$290☢ 還有滿額免運進行中 #Tiktok暢銷款 #抖音潮流必備款  防摔空壓氣囊+手繪風可愛萌圖 ❤iPhone全型號都有哦❤特價$190元 2019最新型空壓氣墊 防摔質感再升級 🆙特色一:手繪風可愛圖案設計 🆙特色二:全新2019升級氣囊 🆙特色三:特價優...
Ad type  other  other  other
Ad word count 82  77  133

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Phone Piazza”, the text type used is other to obtain the best ad performance. “Phone Piazza” can use this copy style more. On the other hand, “Phone Piazza” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Phone Piazza” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Phone Piazza” are:LEARN_MORE,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Phone Piazza” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Phone Piazza” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Phone Piazza” top 3 ads schedules are: 21 days,21 days, and 45 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Phone Piazza”‘s top 1 ad duration is 21 days. Every advertisement has a life cycle.
“Phone Piazza” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Phone Piazza” ad case study report

If you want to check the best ad case study of other advertisers related to “Phone Piazza”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Phone Piazza”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.