Award-winning Case Study For Phillips Programs for Children and Families By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Phillips Programs for Children and Families”, or large enterprises, they have established a Facebook page for advertising and promotion. “Phillips Programs for Children and Families” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Phillips Programs for Children and Families” through the method of adspy!

Phillips Programs for Children and Families Facebook ad Introduction by ad spy method

“Phillips Programs for Children and Families” introduction:At PHILLIPS, we believe any child can overcome adversity and we help them to prove it every day! Visit us: www.phillipsprograms.org | Twitter: @phillipspcf

“Phillips Programs for Children and Families” Facebook ads last run:2020-02-20 23:20:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Phillips Programs for Children and Families” ads data to help “Phillips Programs for Children and Families” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Phillips Programs for Children and Families”. In this report, we analyze in detail the best ad cases of “Phillips Programs for Children and Families”.

Phillips Programs for Children and Families Top3 Ads Case Study:

 1st2nd3rd
Advertisers Phillips Programs for Children and Families Phillips Programs for Children and Families Phillips Programs for Children and Families
Ad title 24th Annual Gala Phillips Programs for Children and Families N/A
Ad text Save the date for PHILLIPS Programs 24th Annual Gala! This year we will celebrate with a spring t... Is your company or organization interested in a terrific volunteer day? Join us on May 22 at our... N/A
CTA type BUY_TICKETS SIGN_UP N/A
Ad format Image Image N/A
Categories Nonprofit Organization Nonprofit Organization other
Duration 37 days 1 days N/A
Like 5 6 N/A

Phillips Programs for Children and Families Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Phillips Programs for Children and Families” top 3 ads are: Image,Image, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Phillips Programs for Children and Families” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Phillips Programs for Children and Families” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 24th Annual Gala Phillips Programs for Children and Families N/A
Ad text  Save the date for PHILLIPS Programs 24th Annual Gala! This year we will celebrate with a spring t...  Is your company or organization interested in a terrific volunteer day? Join us on May 22 at our...  N/A
Ad type  other  other  other
Ad word count 570  188  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Phillips Programs for Children and Families”, the text type used is other to obtain the best ad performance. “Phillips Programs for Children and Families” can use this copy style more. On the other hand, “Phillips Programs for Children and Families” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Phillips Programs for Children and Families” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Phillips Programs for Children and Families” are:BUY_TICKETS,SIGN_UP,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Phillips Programs for Children and Families” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Phillips Programs for Children and Families” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Phillips Programs for Children and Families” top 3 ads schedules are: 37 days,1 days, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Phillips Programs for Children and Families”‘s top 1 ad duration is 37 days. Every advertisement has a life cycle.
“Phillips Programs for Children and Families” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Phillips Programs for Children and Families” ad case study report

If you want to check the best ad case study of other advertisers related to “Phillips Programs for Children and Families”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Phillips Programs for Children and Families”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.