Award-winning Case Study For Philips Lighting Philippines By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Philips Lighting Philippines”, or large enterprises, they have established a Facebook page for advertising and promotion. “Philips Lighting Philippines” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Philips Lighting Philippines” through the method of adspy!

Philips Lighting Philippines Facebook ad Introduction by ad spy method

“Philips Lighting Philippines” introduction:Philips Lighting is the leading provider of lighting solutions and applications both for professional and consumer markets, transforming how lighting is used to enhance the human experience in the places where people live and work.

“Philips Lighting Philippines” Facebook ads last run:2020-02-17 06:32:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Philips Lighting Philippines” ads data to help “Philips Lighting Philippines” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Philips Lighting Philippines”. In this report, we analyze in detail the best ad cases of “Philips Lighting Philippines”.

Philips Lighting Philippines Top3 Ads Case Study:

Advertisers Philips Lighting Philippines Philips Lighting Philippines Philips Lighting Philippines
Ad title Philips lighting Philips lighting Philips Lighting Philippines
Ad text Make your Valentine's Day more intimate with Hue smart lighting. Get a free Philips Hue bulb when... Make your new year celebration extraordinary. With smart bulbs that go from warm to cool to offer... Can't explain the dull look of your "well lit" home? Your bulbs may have a poor level of color qu...
Ad format Carousel Carousel Carousel
Categories other other Product/Service
Duration 1 days 2 days 5 days
Like 94 369 54

Philips Lighting Philippines Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Philips Lighting Philippines” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Philips Lighting Philippines” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Philips Lighting Philippines” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Philips lighting Philips lighting Philips Lighting Philippines
Ad text  Make your Valentine's Day more intimate with Hue smart lighting. Get a free Philips Hue bulb when...  Make your new year celebration extraordinary. With smart bulbs that go from warm to cool to offer...  Can't explain the dull look of your "well lit" home? Your bulbs may have a poor level of color qu...
Ad type  other  other  other
Ad word count 200  415  161

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Philips Lighting Philippines”, the text type used is other to obtain the best ad performance. “Philips Lighting Philippines” can use this copy style more. On the other hand, “Philips Lighting Philippines” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Philips Lighting Philippines” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Philips Lighting Philippines” are:SHOP_NOW,SHOP_NOW,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Philips Lighting Philippines” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Philips Lighting Philippines” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Philips Lighting Philippines” top 3 ads schedules are: 1 days,2 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Philips Lighting Philippines”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Philips Lighting Philippines” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Philips Lighting Philippines” ad case study report

If you want to check the best ad case study of other advertisers related to “Philips Lighting Philippines”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Philips Lighting Philippines”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.