Award-winning Case Study For Philips Hue By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Philips Hue”, or large enterprises, they have established a Facebook page for advertising and promotion. “Philips Hue” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Philips Hue” through the method of adspy!

Philips Hue Facebook ad Introduction by ad spy method

“Philips Hue” introduction:Hue’s official Facebook page, because even the world’s most connected lightbulb needs some friends. Find out more at

“Philips Hue” Facebook ads last run:2020-01-24 18:25:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Philips Hue” ads data to help “Philips Hue” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Philips Hue”. In this report, we analyze in detail the best ad cases of “Philips Hue”.

Philips Hue Top3 Ads Case Study:

Advertisers Philips Hue Philips Hue Philips Hue
Ad title Hitta rätt ljus till din dag Lys upp din spelupplevelse med Philips Hue Giv nyt lys til dine film med Philips Hue
Ad text Byt stämning med ett enkelt klick. Med Philips Hue kan du välja den rätta belysningen - både till... Njut och överraskas av en dramatiserad belysning som synkar med händelserna i spelet och omgivand... Nyd en biograflignende oplevelse med mere fordybende film og serier ved at udvide indholdet fra s...
Ad format Image Video Video
Categories other other other
Duration 1 days 1 days 2 days
Like 26 3 2

Philips Hue Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Philips Hue” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Philips Hue” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Philips Hue” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Hitta rätt ljus till din dag Lys upp din spelupplevelse med Philips Hue Giv nyt lys til dine film med Philips Hue
Ad text  Byt stämning med ett enkelt klick. Med Philips Hue kan du välja den rätta belysningen - både till...  Njut och överraskas av en dramatiserad belysning som synkar med händelserna i spelet och omgivand...  Nyd en biograflignende oplevelse med mere fordybende film og serier ved at udvide indholdet fra s...
Ad type  other  other  other
Ad word count 129  122  130

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Philips Hue”, the text type used is other to obtain the best ad performance. “Philips Hue” can use this copy style more. On the other hand, “Philips Hue” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Philips Hue” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Philips Hue” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Philips Hue” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Philips Hue” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Philips Hue” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Philips Hue”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Philips Hue” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Philips Hue” ad case study report

If you want to check the best ad case study of other advertisers related to “Philips Hue”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Philips Hue”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.