Award-winning Case Study For Phi Beach By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Phi Beach”, or large enterprises, they have established a Facebook page for advertising and promotion. “Phi Beach” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Phi Beach” through the method of adspy!

Phi Beach Facebook ad Introduction by ad spy method

“Phi Beach” introduction:Open Air Club Beach Lounge Starred Michelin Restaurant Giancarlo Morelli Music Club Privè The Rock Club -- Reservation Club +39 0789 955012 Phi Restaurant +39 348 6455320 The Rock Club +39 345 5932112

“Phi Beach” Facebook ads last run:2020-02-21 14:46:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Phi Beach” ads data to help “Phi Beach” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Phi Beach”. In this report, we analyze in detail the best ad cases of “Phi Beach”.

Phi Beach Top3 Ads Case Study:

Advertisers Phi Beach Phi Beach Phi Beach
Ad title Phi Beach Phi Beach Official Page (@phibeachofficial) • Instagram photos and videos Phi Beach Official Page (@phibeachofficial) • Instagram photos and videos
Ad text Don't miss it. #phibeach #cantwait #summer #party #positivevibes #restaurant #visitsardinia #sard... Our favourite color? Simply Sunset! Every bright evening from May 25th at Phi Beach #phibeach #p... Where else could you find a spot like this? That’s a challenge. From May 25 only at Phi Beach #ph...
Ad format Image Image Image
Categories Performance & Event Venue Performance & Event Venue Performance & Event Venue
Duration 2 days 2 days 2 days
Like 1725 0 0

Phi Beach Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Phi Beach” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Phi Beach” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Phi Beach” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Phi Beach Phi Beach Official Page (@phibeachofficial) • Instagram photos and videos Phi Beach Official Page (@phibeachofficial) • Instagram photos and videos
Ad text  Don't miss it. #phibeach #cantwait #summer #party #positivevibes #restaurant #visitsardinia #sard...  Our favourite color? Simply Sunset! Every bright evening from May 25th at Phi Beach #phibeach #p...  Where else could you find a spot like this? That’s a challenge. From May 25 only at Phi Beach #ph...
Ad type  other  other  other
Ad word count 101  270  306

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Phi Beach”, the text type used is other to obtain the best ad performance. “Phi Beach” can use this copy style more. On the other hand, “Phi Beach” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Phi Beach” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Phi Beach” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Phi Beach” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Phi Beach” top 3 ads schedules are: 2 days,2 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Phi Beach”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Phi Beach” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Phi Beach” ad case study report

If you want to check the best ad case study of other advertisers related to “Phi Beach”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Phi Beach”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.