Award-winning Case Study For Pfizer Ireland By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pfizer Ireland”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pfizer Ireland” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pfizer Ireland” through the method of adspy!

Pfizer Ireland Facebook ad Introduction by ad spy method

“Pfizer Ireland” introduction:To learn why we might remove your comment, visit the "Comment Missing?" page to the right.

“Pfizer Ireland” Facebook ads last run:2020-02-21 15:06:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pfizer Ireland” ads data to help “Pfizer Ireland” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pfizer Ireland”. In this report, we analyze in detail the best ad cases of “Pfizer Ireland”.

Pfizer Ireland Top3 Ads Case Study:

Advertisers Pfizer Ireland Pfizer Ireland Pfizer Ireland
Ad title Metastatic Breast Cancer Emotionspace App Metastatic Breast Cancer
Ad text Discover how EmotionSpace can help women with metastatic breast cancer track their emotions. The diagnosis of metastatic breast cancer can be the start of an emotional journey for patients a... Visit the EmotionSpace website to see how our app can help women with metastatic breast cancer fi...
Ad format Video Image Image
Categories Pharmaceuticals Pharmaceuticals Pharmaceuticals
Duration 6 days 6 days 6 days
Like 7 119 90

Pfizer Ireland Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pfizer Ireland” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pfizer Ireland” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pfizer Ireland” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Metastatic Breast Cancer Emotionspace App Metastatic Breast Cancer
Ad text  Discover how EmotionSpace can help women with metastatic breast cancer track their emotions.  The diagnosis of metastatic breast cancer can be the start of an emotional journey for patients a...  Visit the EmotionSpace website to see how our app can help women with metastatic breast cancer fi...
Ad type  other  other  other
Ad word count 92  125  118

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pfizer Ireland”, the text type used is other to obtain the best ad performance. “Pfizer Ireland” can use this copy style more. On the other hand, “Pfizer Ireland” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pfizer Ireland” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pfizer Ireland” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Pfizer Ireland” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pfizer Ireland” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pfizer Ireland” top 3 ads schedules are: 6 days,6 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pfizer Ireland”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Pfizer Ireland” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pfizer Ireland” ad case study report

If you want to check the best ad case study of other advertisers related to “Pfizer Ireland”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pfizer Ireland”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.