Award-winning Case Study For Petro River Oil By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Petro River Oil”, or large enterprises, they have established a Facebook page for advertising and promotion. “Petro River Oil” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Petro River Oil” through the method of adspy!

Petro River Oil Facebook ad Introduction by ad spy method

“Petro River Oil” introduction:Petro River Oil is an independent oil and gas company. Find out more:

“Petro River Oil” Facebook ads last run:2020-02-20 23:40:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Petro River Oil” ads data to help “Petro River Oil” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Petro River Oil”. In this report, we analyze in detail the best ad cases of “Petro River Oil”.

Petro River Oil Top3 Ads Case Study:

Advertisers Petro River Oil Petro River Oil Petro River Oil
Ad title Largest Discovery in the Company's History  N/A N/A
Ad text Petro River Completes Arsaga Discovery Well. N/A N/A
Ad format Video N/A N/A
Categories Energy Company other other
Duration 6 days N/A N/A
Like 636 N/A N/A

Petro River Oil Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Petro River Oil” top 3 ads are: Video,N/A, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Petro River Oil” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Petro River Oil” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Largest Discovery in the Company's History N/A N/A
Ad text  Petro River Completes Arsaga Discovery Well.  N/A  N/A
Ad type  other  other  other
Ad word count 44  N/A  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Petro River Oil”, the text type used is other to obtain the best ad performance. “Petro River Oil” can use this copy style more. On the other hand, “Petro River Oil” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Petro River Oil” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Petro River Oil” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Petro River Oil” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Petro River Oil” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Petro River Oil” top 3 ads schedules are: 6 days,N/A, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Petro River Oil”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Petro River Oil” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Petro River Oil” ad case study report

If you want to check the best ad case study of other advertisers related to “Petro River Oil”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Petro River Oil”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.