Award-winning Case Study For Pet Frenzy By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pet Frenzy”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pet Frenzy” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pet Frenzy” through the method of adspy!

Pet Frenzy Facebook ad Introduction by ad spy method

“Pet Frenzy” introduction:Pet Frenzy is a brand-new match-3 game. Match those cute pets to complete hundreds of levels

“Pet Frenzy” Facebook ads last run:2020-02-23 04:33:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pet Frenzy” ads data to help “Pet Frenzy” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pet Frenzy”. In this report, we analyze in detail the best ad cases of “Pet Frenzy”.

Pet Frenzy Top3 Ads Case Study:

 1st2nd3rd
Advertisers Pet Frenzy Pet Frenzy Pet Frenzy
Ad title 立即免費下載 TOTALLY FREE! Brand new match 3 game!
Ad text 萌寵來襲,快來和呆萌的小動物們一起挑戰有趣的三消關卡。 不要猶豫,趕快免費下載吧! The most lovely puzzle game. Challenge your friends anywhere anytime. Play for free now! The lovely pets are waiting for you to join their adventure! ^_^ ^_^
CTA type INSTALL_MOBILE_APP INSTALL_MOBILE_APP INSTALL_MOBILE_APP
Ad format Video Video Video
Categories App Page App Page App Page
Duration 235 days 240 days 240 days
Like 1147 1071 13

Pet Frenzy Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pet Frenzy” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pet Frenzy” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pet Frenzy” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 立即免費下載 TOTALLY FREE! Brand new match 3 game!
Ad text  萌寵來襲,快來和呆萌的小動物們一起挑戰有趣的三消關卡。 不要猶豫,趕快免費下載吧!  The most lovely puzzle game. Challenge your friends anywhere anytime. Play for free now!  The lovely pets are waiting for you to join their adventure! ^_^ ^_^
Ad type  other  other  other
Ad word count 41  88  68

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pet Frenzy”, the text type used is other to obtain the best ad performance. “Pet Frenzy” can use this copy style more. On the other hand, “Pet Frenzy” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pet Frenzy” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pet Frenzy” are:INSTALL_MOBILE_APP,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Pet Frenzy” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pet Frenzy” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pet Frenzy” top 3 ads schedules are: 235 days,240 days, and 240 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pet Frenzy”‘s top 1 ad duration is 235 days. Every advertisement has a life cycle.
“Pet Frenzy” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pet Frenzy” ad case study report

If you want to check the best ad case study of other advertisers related to “Pet Frenzy”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pet Frenzy”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.