Award-winning Case Study For Pest Offense By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pest Offense”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pest Offense” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pest Offense” through the method of adspy!

Pest Offense Facebook ad Introduction by ad spy method

“Pest Offense” introduction:www.PestOffense.com - an environmentally safe way to help control household pests such as mice, rats, and roaches- without the use of traps, or toxic pesticides and insecticides.

“Pest Offense” Facebook ads last run:2020-02-19 10:07:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pest Offense” ads data to help “Pest Offense” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pest Offense”. In this report, we analyze in detail the best ad cases of “Pest Offense”.

Pest Offense Top3 Ads Case Study:

 1st2nd3rd
Advertisers Pest Offense Pest Offense Pest Offense
Ad title Photos from Pest Offense's post Rodents | CDC Pesticide-Induced Autism Risk Reduced with Important Vitamin - Beyond Pesticides Daily News Blog
Ad text "REASON# 7" What to do when using PEST OFFENSE® as part of your IPM (Integrated Pest Management) ... "RODENTS AND HOW THEY SPREAD DISEASES" "THE BEST DEFENSE IS BEST OFFENSE" "GO GREEN. GO CLEAN."... "REASON #4 Another Reason to use PEST OFFENSE® for your indoor pest control. PEST OFFENSE ® elect...
CTA type N/A LEARN_MORE N/A
Ad format Carousel Image Carousel
Categories Household Supplies Household Supplies Household Supplies
Duration 62 days 39 days 78 days
Like 2 2 2

Pest Offense Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pest Offense” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pest Offense” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pest Offense” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Pest Offense's post Rodents | CDC Pesticide-Induced Autism Risk Reduced with Important Vitamin - Beyond Pesticides Daily News Blog
Ad text  "REASON# 7" What to do when using PEST OFFENSE® as part of your IPM (Integrated Pest Management) ...  "RODENTS AND HOW THEY SPREAD DISEASES" "THE BEST DEFENSE IS BEST OFFENSE" "GO GREEN. GO CLEAN."...  "REASON #4 Another Reason to use PEST OFFENSE® for your indoor pest control. PEST OFFENSE ® elect...
Ad type  other  other  other
Ad word count 1787  164  274

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pest Offense”, the text type used is other to obtain the best ad performance. “Pest Offense” can use this copy style more. On the other hand, “Pest Offense” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pest Offense” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pest Offense” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Pest Offense” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pest Offense” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pest Offense” top 3 ads schedules are: 62 days,39 days, and 78 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pest Offense”‘s top 1 ad duration is 62 days. Every advertisement has a life cycle.
“Pest Offense” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pest Offense” ad case study report

If you want to check the best ad case study of other advertisers related to “Pest Offense”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pest Offense”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.