Award-winning Case Study For Personalized Gifts By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Personalized Gifts”, or large enterprises, they have established a Facebook page for advertising and promotion. “Personalized Gifts” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Personalized Gifts” through the method of adspy!

Personalized Gifts Facebook ad Introduction by ad spy method

“Personalized Gifts” introduction:Unique Personalized Gifts

“Personalized Gifts” Facebook ads last run:2020-02-22 09:18:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Personalized Gifts” ads data to help “Personalized Gifts” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Personalized Gifts”. In this report, we analyze in detail the best ad cases of “Personalized Gifts”.

Personalized Gifts Top3 Ads Case Study:

Advertisers Personalized Gifts Personalized Gifts Personalized Gifts
Ad title Big Discounts - Free Shipping 20% OFF - Use Code 777 on Checkout Personalized Gifts
Ad text ★7 LED Lights - Beautiful Crystal Glass Keychain with Inner Laser Engraving - Custom Photo of You... ★ 7 Color Changing LED Lights - Crystal Glass Keychains & Ornaments with 2 Sided Inner Laser Engr... ★ Beautiful Crystal Glass Keychains & Necklaces with Inner Laser Engraving -Perfect Gift for Fami...
Ad format Video Video Image
Categories Website Website N/A
Duration 263 days 210 days 1 days
Like 125582 27510 32394

Personalized Gifts Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Personalized Gifts” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Personalized Gifts” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Personalized Gifts” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Big Discounts - Free Shipping 20% OFF - Use Code 777 on Checkout Personalized Gifts
Ad text  ★7 LED Lights - Beautiful Crystal Glass Keychain with Inner Laser Engraving - Custom Photo of You...  ★ 7 Color Changing LED Lights - Crystal Glass Keychains & Ornaments with 2 Sided Inner Laser Engr...  ★ Beautiful Crystal Glass Keychains & Necklaces with Inner Laser Engraving -Perfect Gift for Fami...
Ad type  other  other  other
Ad word count 254  226  207

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Personalized Gifts”, the text type used is other to obtain the best ad performance. “Personalized Gifts” can use this copy style more. On the other hand, “Personalized Gifts” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Personalized Gifts” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Personalized Gifts” are:SHOP_NOW,SHOP_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Personalized Gifts” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Personalized Gifts” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Personalized Gifts” top 3 ads schedules are: 263 days,210 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Personalized Gifts”‘s top 1 ad duration is 263 days. Every advertisement has a life cycle.
“Personalized Gifts” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Personalized Gifts” ad case study report

If you want to check the best ad case study of other advertisers related to “Personalized Gifts”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Personalized Gifts”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.