Award-winning Case Study For Pergola Eiscafe By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pergola Eiscafe”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pergola Eiscafe” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pergola Eiscafe” through the method of adspy!

Pergola Eiscafe Facebook ad Introduction by ad spy method

“Pergola Eiscafe” introduction:Wer in Bad Hersfeld auf der Suche nach einem leckeren Eis, gutem Kaffee oder italienischen Snacks ist, der sollte das Eiscafé Pergola besuchen.

“Pergola Eiscafe” Facebook ads last run:2020-02-20 15:36:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pergola Eiscafe” ads data to help “Pergola Eiscafe” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pergola Eiscafe”. In this report, we analyze in detail the best ad cases of “Pergola Eiscafe”.

Pergola Eiscafe Top3 Ads Case Study:

 1st2nd3rd
Advertisers Pergola Eiscafe Pergola Eiscafe Pergola Eiscafe
Ad title Pergola Eiscafe N/A N/A
Ad text Klick hier gefällt mir für Bad Hersfelds älteste Eisdiele mit dem hausgemachten Eis! N/A N/A
CTA type LIKE_PAGE N/A N/A
Ad format Image N/A N/A
Categories Ice Cream Shop other other
Duration 55 days N/A N/A
Like 19 N/A N/A

Pergola Eiscafe Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pergola Eiscafe” top 3 ads are: Image,N/A, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pergola Eiscafe” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pergola Eiscafe” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Pergola Eiscafe N/A N/A
Ad text  Klick hier gefällt mir für Bad Hersfelds älteste Eisdiele mit dem hausgemachten Eis!  N/A  N/A
Ad type  other  other  other
Ad word count 84  N/A  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pergola Eiscafe”, the text type used is other to obtain the best ad performance. “Pergola Eiscafe” can use this copy style more. On the other hand, “Pergola Eiscafe” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pergola Eiscafe” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pergola Eiscafe” are:LIKE_PAGE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Pergola Eiscafe” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pergola Eiscafe” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pergola Eiscafe” top 3 ads schedules are: 55 days,N/A, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pergola Eiscafe”‘s top 1 ad duration is 55 days. Every advertisement has a life cycle.
“Pergola Eiscafe” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pergola Eiscafe” ad case study report

If you want to check the best ad case study of other advertisers related to “Pergola Eiscafe”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pergola Eiscafe”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.