Award-winning Case Study For Perfumes Club By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Perfumes Club”, or large enterprises, they have established a Facebook page for advertising and promotion. “Perfumes Club” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Perfumes Club” through the method of adspy!

Perfumes Club Facebook ad Introduction by ad spy method

“Perfumes Club” introduction:Te damos la bienvenida a ➯ Descubre lo último en belleza. Síguenos también en Instagram:

“Perfumes Club” Facebook ads last run:2020-02-20 21:22:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Perfumes Club” ads data to help “Perfumes Club” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Perfumes Club”. In this report, we analyze in detail the best ad cases of “Perfumes Club”.

Perfumes Club Top3 Ads Case Study:

Advertisers Perfumes Club Perfumes Club Perfumes Club
Ad title Consigue aquí tu rutina Kérastase Perfumes Club Blond Absolu de Kérastase
Ad text Descubre los productos más vendidos de Kérastase y consigue resultados para lucir tu melena desea... ¡Es la hora de las rubias! ⚡Compra Blond Absolu de Kérastase y recibe tu mini talla de REGALO. ¡S... ¡Es la hora de las rubias! ⚡Compra Blond Absolu de Kérastase y recibe tu mini talla de REGALO. ¡S...
Ad format Image Carousel Image
Categories other other other
Duration 3 days 10 days 7 days
Like 852 238 314

Perfumes Club Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Perfumes Club” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Perfumes Club” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Perfumes Club” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Consigue aquí tu rutina Kérastase Perfumes Club Blond Absolu de Kérastase
Ad text  Descubre los productos más vendidos de Kérastase y consigue resultados para lucir tu melena desea...  ¡Es la hora de las rubias! ⚡Compra Blond Absolu de Kérastase y recibe tu mini talla de REGALO. ¡S...  ¡Es la hora de las rubias! ⚡Compra Blond Absolu de Kérastase y recibe tu mini talla de REGALO. ¡S...
Ad type  other  other  other
Ad word count 102  291  291

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Perfumes Club”, the text type used is other to obtain the best ad performance. “Perfumes Club” can use this copy style more. On the other hand, “Perfumes Club” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Perfumes Club” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Perfumes Club” are:LEARN_MORE,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Perfumes Club” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Perfumes Club” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Perfumes Club” top 3 ads schedules are: 3 days,10 days, and 7 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Perfumes Club”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Perfumes Club” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Perfumes Club” ad case study report

If you want to check the best ad case study of other advertisers related to “Perfumes Club”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Perfumes Club”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.