Award-winning Case Study For Pepsi Ukraine By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pepsi Ukraine”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pepsi Ukraine” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pepsi Ukraine” through the method of adspy!

Pepsi Ukraine Facebook ad Introduction by ad spy method

“Pepsi Ukraine” introduction:Офіційна сторінка Pepsi Україна.

“Pepsi Ukraine” Facebook ads last run:2020-02-17 06:48:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pepsi Ukraine” ads data to help “Pepsi Ukraine” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pepsi Ukraine”. In this report, we analyze in detail the best ad cases of “Pepsi Ukraine”.

Pepsi Ukraine Top3 Ads Case Study:

Advertisers Pepsi Ukraine Pepsi Ukraine Pepsi Ukraine
Ad title #Pepsivoice Це могли бути ми з тобою Битва смаків розпочалася!
Ad text Голос країни тільки починається, а ми вже почули кілька претендентів на #Pepsivoice. Хто сподобав... Це могли бути ми з тобою, але ти не даруєш мені Pepsi.  Підключайтесь до одного з Pepsi Music Bot та отримуйте можливість виграти квитки на Atlas Weekend...
Ad format Video Video Image
Categories other other other
Duration 1 days 1 days 14 days
Like 16 27 408

Pepsi Ukraine Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pepsi Ukraine” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pepsi Ukraine” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pepsi Ukraine” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title #Pepsivoice Це могли бути ми з тобою Битва смаків розпочалася!
Ad text  Голос країни тільки починається, а ми вже почули кілька претендентів на #Pepsivoice. Хто сподобав...  Це могли бути ми з тобою, але ти не даруєш мені Pepsi.  Підключайтесь до одного з Pepsi Music Bot та отримуйте можливість виграти квитки на Atlas Weekend...
Ad type  other  other  other
Ad word count 105  55  188

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pepsi Ukraine”, the text type used is other to obtain the best ad performance. “Pepsi Ukraine” can use this copy style more. On the other hand, “Pepsi Ukraine” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pepsi Ukraine” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pepsi Ukraine” are:N/A,N/A,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Pepsi Ukraine” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pepsi Ukraine” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pepsi Ukraine” top 3 ads schedules are: 1 days,1 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pepsi Ukraine”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Pepsi Ukraine” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pepsi Ukraine” ad case study report

If you want to check the best ad case study of other advertisers related to “Pepsi Ukraine”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pepsi Ukraine”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.