Award-winning Case Study For Pepsi Philippines By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pepsi Philippines”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pepsi Philippines” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pepsi Philippines” through the method of adspy!

Pepsi Philippines Facebook ad Introduction by ad spy method

“Pepsi Philippines” introduction:Official Pepsi Philippines Facebook Page Find us on Twitter and Instagram as well:

“Pepsi Philippines” Facebook ads last run:2020-02-17 06:24:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pepsi Philippines” ads data to help “Pepsi Philippines” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pepsi Philippines”. In this report, we analyze in detail the best ad cases of “Pepsi Philippines”.

Pepsi Philippines Top3 Ads Case Study:

Advertisers Pepsi Philippines Pepsi Philippines Pepsi Philippines
Ad title Pepsi Taste Challenge Pepsi Taste Challenge 
Ad text Kathryn and Daniel are all-in sa Pepsi dahil nag-#PepsiTasteChallenge na sila! #SundinAngPuso ASC... Sama-sama tayo sa February 8, 2020 para sa #PepsiTasteChallenge with the King and Queen of Pepsi ... Walang pipigil kay Kathryn and Daniel dahil all-out silang #SundinAngPuso for Pepsi sa #PepsiTast...
CTA type N/A N/A N/A
Ad format Video Video Video
Categories other other other
Duration 13 days 1 days 13 days
Like 15605 4991 8702

Pepsi Philippines Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pepsi Philippines” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pepsi Philippines” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pepsi Philippines” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Pepsi Taste Challenge Pepsi Taste Challenge
Ad text  Kathryn and Daniel are all-in sa Pepsi dahil nag-#PepsiTasteChallenge na sila! #SundinAngPuso ASC...  Sama-sama tayo sa February 8, 2020 para sa #PepsiTasteChallenge with the King and Queen of Pepsi ...  Walang pipigil kay Kathryn and Daniel dahil all-out silang #SundinAngPuso for Pepsi sa #PepsiTast...
Ad type  other  other  other
Ad word count 119  352  135

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pepsi Philippines”, the text type used is other to obtain the best ad performance. “Pepsi Philippines” can use this copy style more. On the other hand, “Pepsi Philippines” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pepsi Philippines” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pepsi Philippines” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Pepsi Philippines” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pepsi Philippines” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pepsi Philippines” top 3 ads schedules are: 13 days,1 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pepsi Philippines”‘s top 1 ad duration is 13 days. Every advertisement has a life cycle.
“Pepsi Philippines” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pepsi Philippines” ad case study report

If you want to check the best ad case study of other advertisers related to “Pepsi Philippines”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pepsi Philippines”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.