People with Disability Australia Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “People with Disability Australia” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “People with Disability Australia” ads and analyzes advertising data to help “People with Disability Australia” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “People with Disability Australia”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “People with Disability Australia”.

People with Disability Australia Facebook adspy

“People with Disability Australia” introduction:People with Disability Australia Incorporated (PWDA) is a national disability rights and advocacy organisation. Our primary membership is made up of people with disability and organisations mainly constituted by people with disability.

“People with Disability Australia” Facebook ads last run:2020-02-20 20:58:25

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers People with Disability Australia People with Disability Australia People with Disability Australia
Ad title Join me in protecting our Royal Commission Bondi Junction- 11 April Caloundra – 9 April
Ad text We need you to help us protect the integrity of our Royal Commission. We want to make sure that ... Do you have questions about your NDIS plan? Do you want help on reviewing or changing your plan... Do you have questions about your NDIS plan? Do you want help on reviewing or changing your plan...
CTA type N/A BOOK_TRAVEL BOOK_TRAVEL
Ad format Image Image Image
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 1 days 14 days 9 days
Like 52 0 2

People with Disability Australia facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “People with Disability Australia” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleJoin me in protecting our Royal CommissionBondi Junction- 11 AprilCaloundra – 9 April
Ad text We need you to help us protect the integrity of our Royal Commission. We want to make sure that ... Do you have questions about your NDIS plan? Do you want help on reviewing or changing your plan... Do you have questions about your NDIS plan? Do you want help on reviewing or changing your plan...
Ad type other other other
Ad word count1014 550 545

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “People with Disability Australia”, the text type used is other to obtain the best advertising results. “People with Disability Australia” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “People with Disability Australia” are:N/A,BOOK_TRAVEL,BOOK_TRAVEL.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “N/A” help “People with Disability Australia” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“People with Disability Australia” When Facebook ads are placed on Facebook, the ad schedules are 1 days,14 days, and 9 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “People with Disability Australia”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.