Award-winning Case Study For Penny Hanby Portraits By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Penny Hanby Portraits”, or large enterprises, they have established a Facebook page for advertising and promotion. “Penny Hanby Portraits” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Penny Hanby Portraits” through the method of adspy!

Penny Hanby Portraits Facebook ad Introduction by ad spy method

“Penny Hanby Portraits” introduction:Bespoke portraits of animals and people in pencil and watercolour.For further details you can visit my website

“Penny Hanby Portraits” Facebook ads last run:2020-02-21 10:04:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Penny Hanby Portraits” ads data to help “Penny Hanby Portraits” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Penny Hanby Portraits”. In this report, we analyze in detail the best ad cases of “Penny Hanby Portraits”.

Penny Hanby Portraits Top3 Ads Case Study:

Advertisers Penny Hanby Portraits Penny Hanby Portraits Penny Hanby Portraits
Ad title Photos from Penny Hanby Portraits's post Timeline Photos Timeline Photos
Ad text Hi All! Spring is here! Just a few of my recent watercolour portraits. Message me if you’d like o... Just finished this watercolour portrait of the very handsome Rupert. Please message me if you’d l... Just finished this watercolour of the very handsome Rupert. If you’d like a portrait or have any ...
CTA type N/A N/A N/A
Ad format Carousel Image Image
Categories Artist Artist Artist
Duration 3 days 6 days 1 days
Like 2717 66 737

Penny Hanby Portraits Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Penny Hanby Portraits” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Penny Hanby Portraits” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Penny Hanby Portraits” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Penny Hanby Portraits's post Timeline Photos Timeline Photos
Ad text  Hi All! Spring is here! Just a few of my recent watercolour portraits. Message me if you’d like o...  Just finished this watercolour portrait of the very handsome Rupert. Please message me if you’d l...  Just finished this watercolour of the very handsome Rupert. If you’d like a portrait or have any ...
Ad type  other  other  other
Ad word count 205  245  197

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Penny Hanby Portraits”, the text type used is other to obtain the best ad performance. “Penny Hanby Portraits” can use this copy style more. On the other hand, “Penny Hanby Portraits” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Penny Hanby Portraits” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Penny Hanby Portraits” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Penny Hanby Portraits” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Penny Hanby Portraits” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Penny Hanby Portraits” top 3 ads schedules are: 3 days,6 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Penny Hanby Portraits”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Penny Hanby Portraits” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Penny Hanby Portraits” ad case study report

If you want to check the best ad case study of other advertisers related to “Penny Hanby Portraits”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Penny Hanby Portraits”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.