Award-winning Case Study For Pendleton Round-Up By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pendleton Round-Up”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pendleton Round-Up” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pendleton Round-Up” through the method of adspy!

Pendleton Round-Up Facebook ad Introduction by ad spy method

“Pendleton Round-Up” introduction:The Pendleton Round-Up and Happy Canyon is held the second full week of September in Pendleton, OR. The Round-Up began in 1910 and is recognized as one of the oldest and most prestigious rodeos in the world.

“Pendleton Round-Up” Facebook ads last run:2020-02-20 20:58:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pendleton Round-Up” ads data to help “Pendleton Round-Up” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pendleton Round-Up”. In this report, we analyze in detail the best ad cases of “Pendleton Round-Up”.

Pendleton Round-Up Top3 Ads Case Study:

Advertisers Pendleton Round-Up Pendleton Round-Up Pendleton Round-Up
Ad title Pendleton Round-Up Western Tradition is alive! We are ready to “Let’er Buck!”
Ad text Southwest blue and tan woven crossbody purse with beading. Pendleton Round Showcasing 108 years of culture, tradition & western way of life in our iconic Grand Entry. Come “Let’er Buck!” with us in Pendleton, Oregon at the 108th Round-Up
Ad format Image Video Video
Categories Stadium, Arena & Sports Venue Stadium, Arena & Sports Venue Stadium, Arena & Sports Venue
Duration 11 days 37 days 22 days
Like 2 149 114

Pendleton Round-Up Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pendleton Round-Up” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pendleton Round-Up” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pendleton Round-Up” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Pendleton Round-Up Western Tradition is alive! We are ready to “Let’er Buck!”
Ad text  Southwest blue and tan woven crossbody purse with beading. Pendleton Round  Showcasing 108 years of culture, tradition & western way of life in our iconic Grand Entry.  Come “Let’er Buck!” with us in Pendleton, Oregon at the 108th Round-Up
Ad type  other  other  other
Ad word count 74  91  70

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pendleton Round-Up”, the text type used is other to obtain the best ad performance. “Pendleton Round-Up” can use this copy style more. On the other hand, “Pendleton Round-Up” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pendleton Round-Up” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pendleton Round-Up” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Pendleton Round-Up” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pendleton Round-Up” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pendleton Round-Up” top 3 ads schedules are: 11 days,37 days, and 22 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pendleton Round-Up”‘s top 1 ad duration is 11 days. Every advertisement has a life cycle.
“Pendleton Round-Up” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pendleton Round-Up” ad case study report

If you want to check the best ad case study of other advertisers related to “Pendleton Round-Up”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pendleton Round-Up”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.