Award-winning Case Study For Penang Tour & Transport By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Penang Tour & Transport”, or large enterprises, they have established a Facebook page for advertising and promotion. “Penang Tour & Transport” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Penang Tour & Transport” through the method of adspy!

Penang Tour & Transport Facebook ad Introduction by ad spy method

“Penang Tour & Transport” introduction:We are providing Penang 3D2N or 4D3N Tour Package with full ground arrangement from the airport until last day leaving Penang.

“Penang Tour & Transport” Facebook ads last run:2020-02-17 08:12:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Penang Tour & Transport” ads data to help “Penang Tour & Transport” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Penang Tour & Transport”. In this report, we analyze in detail the best ad cases of “Penang Tour & Transport”.

Penang Tour & Transport Top3 Ads Case Study:

Advertisers Penang Tour & Transport Penang Tour & Transport Penang Tour & Transport
Ad title Penang Tour & Transport Penang Tour & Transport Penang City & Heritage Tour
Ad text Last Minute Deals, Best Price Guarantee Grab it before 31 Dec 2019. Adjustment will be made for n... Looking for affordable private tour in Penang?? Offer for those bookings before 31 March 2019 Pr... Specialize in private tour. Provide full ground arrangement with reasonable pricing. Book now!!
Ad format Image Image Image
Categories other Sightseeing Tour Agency Sightseeing Tour Agency
Duration 1 days 23 days 228 days
Like 74 646 8304

Penang Tour & Transport Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Penang Tour & Transport” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Penang Tour & Transport” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Penang Tour & Transport” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Penang Tour & Transport Penang Tour & Transport Penang City & Heritage Tour
Ad text  Last Minute Deals, Best Price Guarantee Grab it before 31 Dec 2019. Adjustment will be made for n...  Looking for affordable private tour in Penang?? Offer for those bookings before 31 March 2019 Pr...  Specialize in private tour. Provide full ground arrangement with reasonable pricing. Book now!!
Ad type  other  other  other
Ad word count 647  620  95

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Penang Tour & Transport”, the text type used is other to obtain the best ad performance. “Penang Tour & Transport” can use this copy style more. On the other hand, “Penang Tour & Transport” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Penang Tour & Transport” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Penang Tour & Transport” are:MESSAGE_PAGE,WHATSAPP_MESSAGE,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Penang Tour & Transport” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Penang Tour & Transport” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Penang Tour & Transport” top 3 ads schedules are: 1 days,23 days, and 228 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Penang Tour & Transport”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Penang Tour & Transport” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Penang Tour & Transport” ad case study report

If you want to check the best ad case study of other advertisers related to “Penang Tour & Transport”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Penang Tour & Transport”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.