Award-winning Case Study For Penang Global Tourism By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Penang Global Tourism”, or large enterprises, they have established a Facebook page for advertising and promotion. “Penang Global Tourism” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Penang Global Tourism” through the method of adspy!

Penang Global Tourism Facebook ad Introduction by ad spy method

“Penang Global Tourism” introduction:Penang Global Tourism is the new state tourism bureau set up to work with key tourism players inside & outside of Penang, to promote the state through better forged ties, reliable data & feedback and synergistic activities.

“Penang Global Tourism” Facebook ads last run:2020-02-11 20:50:55

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Penang Global Tourism” ads data to help “Penang Global Tourism” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Penang Global Tourism”. In this report, we analyze in detail the best ad cases of “Penang Global Tourism”.

Penang Global Tourism Top3 Ads Case Study:

Advertisers Penang Global Tourism Penang Global Tourism Penang Global Tourism
Ad title Experience The Romantic Side of Penang Penang Arts Week Photos from Penang Global Tourism's post
Ad text From high-altitude city breaks to alluring beachside holidays, there's bound to be a spot in Pena... Mark your calendars! A week full of art, the inaugural Penang Arts Week takes off this 24 March f... Happening for the very first time, the Penang Arts Week brings together a showcase of works by un...
Ad format Image Image Carousel
Categories other Government Organization Government Organization
Duration 1 days 22 days 29 days
Like 240 2 22

Penang Global Tourism Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Penang Global Tourism” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Penang Global Tourism” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Penang Global Tourism” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Experience The Romantic Side of Penang Penang Arts Week Photos from Penang Global Tourism's post
Ad text  From high-altitude city breaks to alluring beachside holidays, there's bound to be a spot in Pena...  Mark your calendars! A week full of art, the inaugural Penang Arts Week takes off this 24 March f...  Happening for the very first time, the Penang Arts Week brings together a showcase of works by un...
Ad type  other  other  other
Ad word count 125  263  625

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Penang Global Tourism”, the text type used is other to obtain the best ad performance. “Penang Global Tourism” can use this copy style more. On the other hand, “Penang Global Tourism” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Penang Global Tourism” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Penang Global Tourism” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Penang Global Tourism” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Penang Global Tourism” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Penang Global Tourism” top 3 ads schedules are: 1 days,22 days, and 29 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Penang Global Tourism”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Penang Global Tourism” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Penang Global Tourism” ad case study report

If you want to check the best ad case study of other advertisers related to “Penang Global Tourism”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Penang Global Tourism”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.