Award-winning Case Study For Pelican Life Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pelican Life Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pelican Life Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pelican Life Australia” through the method of adspy!

Pelican Life Australia Facebook ad Introduction by ad spy method

“Pelican Life Australia” introduction:Pelican Life Australia - The global leader in protective cases, phone cases, coolers, drinkware, luggage and lighting - ready for your Aussie adventures.

“Pelican Life Australia” Facebook ads last run:2020-02-17 05:28:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pelican Life Australia” ads data to help “Pelican Life Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pelican Life Australia”. In this report, we analyze in detail the best ad cases of “Pelican Life Australia”.

Pelican Life Australia Top3 Ads Case Study:

Advertisers Pelican Life Australia Pelican Life Australia Pelican Life Australia
Ad title Pelican Go Case Pelican Australia Pelican Life Australia
Ad text Introducing... the Pelican Go Case – your go-to adventure companion. The completely waterproof a... Discover your thirst. With Pelican's famed vacuum-flask technology and innovative lid design, our... Summer adventures, sorted. Like Pelican Life for the best in protective cases for phones, drones...
Ad format Video Image Image
Categories Outdoor & Sporting Goods Company Outdoor & Sporting Goods Company Outdoor & Sporting Goods Company
Duration 16 days 1 days 77 days
Like 1 30 4

Pelican Life Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pelican Life Australia” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pelican Life Australia” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pelican Life Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Pelican Go Case Pelican Australia Pelican Life Australia
Ad text  Introducing... the Pelican Go Case – your go-to adventure companion. The completely waterproof a...  Discover your thirst. With Pelican's famed vacuum-flask technology and innovative lid design, our...  Summer adventures, sorted. Like Pelican Life for the best in protective cases for phones, drones...
Ad type  other  other  other
Ad word count 256  269  168

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pelican Life Australia”, the text type used is other to obtain the best ad performance. “Pelican Life Australia” can use this copy style more. On the other hand, “Pelican Life Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pelican Life Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pelican Life Australia” are:SHOP_NOW,N/A,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Pelican Life Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pelican Life Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pelican Life Australia” top 3 ads schedules are: 16 days,1 days, and 77 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pelican Life Australia”‘s top 1 ad duration is 16 days. Every advertisement has a life cycle.
“Pelican Life Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pelican Life Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Pelican Life Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pelican Life Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.