Award-winning Case Study For Peking House Chinese Restaurant By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Peking House Chinese Restaurant”, or large enterprises, they have established a Facebook page for advertising and promotion. “Peking House Chinese Restaurant” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Peking House Chinese Restaurant” through the method of adspy!

Peking House Chinese Restaurant Facebook ad Introduction by ad spy method

“Peking House Chinese Restaurant” introduction:

“Peking House Chinese Restaurant” Facebook ads last run:2020-02-21 15:22:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Peking House Chinese Restaurant” ads data to help “Peking House Chinese Restaurant” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Peking House Chinese Restaurant”. In this report, we analyze in detail the best ad cases of “Peking House Chinese Restaurant”.

Peking House Chinese Restaurant Top3 Ads Case Study:

Advertisers Peking House Chinese Restaurant Peking House Chinese Restaurant Peking House Chinese Restaurant
Ad title Peking House Chinese Restaurant You Can Get a Full-Course 9-Layered Christmas Dinner In One Can Lunch ChowMein Speical at $4.63
Ad text The government might be shut down but we’re wide open! Slingin lo mein all night. Well until 9pm None of that here! 🤦‍♂️ Pork ChowMein with Pork Fried Rice -
Ad format Image Image Image
Categories Asian Fusion Restaurant Asian Fusion Restaurant Asian Fusion Restaurant
Duration 1 days 1 days 16 days
Like 180 36 101

Peking House Chinese Restaurant Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Peking House Chinese Restaurant” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Peking House Chinese Restaurant” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Peking House Chinese Restaurant” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Peking House Chinese Restaurant You Can Get a Full-Course 9-Layered Christmas Dinner In One Can Lunch ChowMein Speical at $4.63
Ad text  The government might be shut down but we’re wide open! Slingin lo mein all night. Well until 9pm  None of that here! 🤦‍♂️  Pork ChowMein with Pork Fried Rice -
Ad type  other  other  other
Ad word count 97  24  36

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Peking House Chinese Restaurant”, the text type used is other to obtain the best ad performance. “Peking House Chinese Restaurant” can use this copy style more. On the other hand, “Peking House Chinese Restaurant” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Peking House Chinese Restaurant” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Peking House Chinese Restaurant” are:N/A,LEARN_MORE,CALL_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Peking House Chinese Restaurant” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Peking House Chinese Restaurant” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Peking House Chinese Restaurant” top 3 ads schedules are: 1 days,1 days, and 16 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Peking House Chinese Restaurant”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Peking House Chinese Restaurant” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Peking House Chinese Restaurant” ad case study report

If you want to check the best ad case study of other advertisers related to “Peking House Chinese Restaurant”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Peking House Chinese Restaurant”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.