Pearson Hong Kong 培生香港 Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Pearson Hong Kong 培生香港” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Pearson Hong Kong 培生香港” ads and analyzes advertising data to help “Pearson Hong Kong 培生香港” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Pearson Hong Kong 培生香港”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Pearson Hong Kong 培生香港”.

Pearson Hong Kong 培生香港 Facebook adspy

“Pearson Hong Kong 培生香港” introduction:培生於香港及澳門的教育產品及服務由學前、小學、中學、高等教育至成人教育,均領先巿場,其中包括《Longman Elect》、《朗文當代高級英漢雙解詞典》等知名產品。

“Pearson Hong Kong 培生香港” Facebook ads last run:2020-02-17 05:16:34

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Pearson Hong Kong 培生香港 Pearson Hong Kong 培生香港 Pearson Hong Kong 培生香港
Ad title Pearson Hong Kong 培生香港 Pearson Hong Kong 培生香港 Pearson Hong Kong 培生香港
Ad text 考過 IELTS 但成績仲係爭D , 想試 PTE Academic 但又唔知從何入手🧐? 快D 登記呢個費用全免既🆓 E2 Language 網上課程 🆓,只需3個多小時,可以全面理解呢個考試... 【開倉日,只限兩天】HKTVmall 朗文出版社旗艦店❗️ 12月1-2日,優惠包括: ✅ 所有貨品8折 ✅ 買滿5件全單再95折 全單滿$300 (折扣後),送精美筆袋乙個(數量有限,送完... 【集體回憶又返黎】 一踏入冬天,好多朋友都突然好掛住Beeno!所以培生特別整左一set Beeno WhatsApp Sticker,方便大家以Beeno集體回憶向舊同學問好。立即下載,約班...
CTA type LEARN_MORE LEARN_MORE MESSAGE_PAGE
Ad format Image Image Image
Categories other other Education
Duration 1 days 1 days 1 days
Like 194 54 14

Pearson Hong Kong 培生香港 facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Pearson Hong Kong 培生香港” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titlePearson Hong Kong 培生香港Pearson Hong Kong 培生香港Pearson Hong Kong 培生香港
Ad text 考過 IELTS 但成績仲係爭D , 想試 PTE Academic 但又唔知從何入手🧐? 快D 登記呢個費用全免既🆓 E2 Language 網上課程 🆓,只需3個多小時,可以全面理解呢個考試... 【開倉日,只限兩天】HKTVmall 朗文出版社旗艦店❗️ 12月1-2日,優惠包括: ✅ 所有貨品8折 ✅ 買滿5件全單再95折 全單滿$300 (折扣後),送精美筆袋乙個(數量有限,送完... 【集體回憶又返黎】 一踏入冬天,好多朋友都突然好掛住Beeno!所以培生特別整左一set Beeno WhatsApp Sticker,方便大家以Beeno集體回憶向舊同學問好。立即下載,約班...
Ad type other other other
Ad word count302 131 347

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Pearson Hong Kong 培生香港”, the text type used is other to obtain the best advertising results. “Pearson Hong Kong 培生香港” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Pearson Hong Kong 培生香港” are:LEARN_MORE,LEARN_MORE,MESSAGE_PAGE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “Pearson Hong Kong 培生香港” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Pearson Hong Kong 培生香港” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Pearson Hong Kong 培生香港”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.