Award-winning Case Study For Pearlie White By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pearlie White”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pearlie White” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pearlie White” through the method of adspy!

Pearlie White Facebook ad Introduction by ad spy method

“Pearlie White” introduction:Pearlie White® is the only home grown Singapore oral care brand and the only brand that operates oral care manufacturing facilities in the country.

“Pearlie White” Facebook ads last run:2020-02-17 05:28:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pearlie White” ads data to help “Pearlie White” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pearlie White”. In this report, we analyze in detail the best ad cases of “Pearlie White”.

Pearlie White Top3 Ads Case Study:

 1st2nd3rd
Advertisers Pearlie White Pearlie White Pearlie White
Ad title Pearlie White Pearlie White Pearlie White Philanthropy Projects
Ad text Pearlie White’s range of oral care products now available in Hong Kong with FREE shipping! When there are toothpastes for every scenario, you’d be spoilt for choice on how you’d want to ca... For years now, Pearlie White has embarked on many philanthropic ventures, supporting local charit...
CTA type SHOP_NOW N/A LEARN_MORE
Ad format Carousel Carousel Video
Categories Product/Service Product/Service Product/Service
Duration 15 days 1 days 40 days
Like 1 43 4

Pearlie White Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pearlie White” top 3 ads are: Carousel,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pearlie White” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pearlie White” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Pearlie White Pearlie White Pearlie White Philanthropy Projects
Ad text  Pearlie White’s range of oral care products now available in Hong Kong with FREE shipping!  When there are toothpastes for every scenario, you’d be spoilt for choice on how you’d want to ca...  For years now, Pearlie White has embarked on many philanthropic ventures, supporting local charit...
Ad type  other  other  other
Ad word count 90  264  725

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pearlie White”, the text type used is other to obtain the best ad performance. “Pearlie White” can use this copy style more. On the other hand, “Pearlie White” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pearlie White” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pearlie White” are:SHOP_NOW,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Pearlie White” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pearlie White” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pearlie White” top 3 ads schedules are: 15 days,1 days, and 40 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pearlie White”‘s top 1 ad duration is 15 days. Every advertisement has a life cycle.
“Pearlie White” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pearlie White” ad case study report

If you want to check the best ad case study of other advertisers related to “Pearlie White”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pearlie White”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.