Award-winning Case Study For Peak Steel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Peak Steel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Peak Steel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Peak Steel” through the method of adspy!

Peak Steel Facebook ad Introduction by ad spy method

“Peak Steel” introduction:Peak Steel, LLC provides prefabricated metal buildings and structural design for a broad range of residential and commercial needs.

“Peak Steel” Facebook ads last run:2020-02-20 22:28:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Peak Steel” ads data to help “Peak Steel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Peak Steel”. In this report, we analyze in detail the best ad cases of “Peak Steel”.

Peak Steel Top3 Ads Case Study:

Advertisers Peak Steel Peak Steel Peak Steel
Ad title Photos from Peak Steel's post Highest quality steel workshops and garages Highest quality steel workshops and garages
Ad text Look at how beautiful this home turned out for one of our customers right here in Georgia! Overal... For a fraction of what you’d pay to add onto your home, steel workshop/garages could be the right... For a fraction of what you’d pay to add onto your home, this is the perfect DIY kit or turnkey pa...
Ad format Carousel Image Image
Categories Building Materials Building Materials Building Materials
Duration 1 days 97 days 89 days
Like 31 211 145

Peak Steel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Peak Steel” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Peak Steel” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Peak Steel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Photos from Peak Steel's post Highest quality steel workshops and garages Highest quality steel workshops and garages
Ad text  Look at how beautiful this home turned out for one of our customers right here in Georgia! Overal...  For a fraction of what you’d pay to add onto your home, steel workshop/garages could be the right...  For a fraction of what you’d pay to add onto your home, this is the perfect DIY kit or turnkey pa...
Ad type  other  other  other
Ad word count 309  418  407

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Peak Steel”, the text type used is other to obtain the best ad performance. “Peak Steel” can use this copy style more. On the other hand, “Peak Steel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Peak Steel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Peak Steel” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Peak Steel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Peak Steel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Peak Steel” top 3 ads schedules are: 1 days,97 days, and 89 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Peak Steel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Peak Steel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Peak Steel” ad case study report

If you want to check the best ad case study of other advertisers related to “Peak Steel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Peak Steel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.