Award-winning Case Study For PChome 24h購物 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “PChome 24h購物”, or large enterprises, they have established a Facebook page for advertising and promotion. “PChome 24h購物” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “PChome 24h購物” through the method of adspy!

PChome 24h購物 Facebook ad Introduction by ad spy method

“PChome 24h購物” introduction:最疼顧客的線上購物網站!不管你在台灣的哪裡,通通24小時到貨!想買什麼都有~7天內不滿意也都可以退貨唷!這裡是大家最方便的生活補給站!

“PChome 24h購物” Facebook ads last run:2020-02-17 07:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “PChome 24h購物” ads data to help “PChome 24h購物” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “PChome 24h購物”. In this report, we analyze in detail the best ad cases of “PChome 24h購物”.

PChome 24h購物 Top3 Ads Case Study:

Advertisers PChome 24h購物 PChome 24h購物 PChome 24h購物
Ad title PChome24h購物 ã€BLADEZ】YD30-PRO版20KG電鍍快速卡扣組合式啞鈴 {{}}
Ad text ➜攝影包/腳架 指定品買就送除菌拭鏡紙   ✔ 有效去除指紋及污漬 ✔ 快速乾燥/不留擦拭痕跡 ✔ 液晶螢幕有效除菌   #相機包 #腳架 #相機... 年後甩肉動起來 BLADEZ全館8折起 指定品買再送800加碼金 BLADEZ旗鑑館       居家運動新視野 完美體態不是夢     ... ── 衛生紙 開學補貨GO ── 免搬送到家☞現在就來   ►舒潔│三層衛生紙 單包$16up ►五月花│角落生物衛生紙 單包$12元 ►倍潔雅...
Ad format Image Carousel Carousel
Categories other other other
Duration 2 days 1 days 1 days
Like 5452 0 0

PChome 24h購物 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “PChome 24h購物” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“PChome 24h購物” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “PChome 24h購物” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title PChome24h購物 【BLADEZ】YD30-PRO版20KG電鍍快速卡扣組合式啞鈴 {{}}
Ad text  ➜攝影包/腳架 指定品買就送除菌拭鏡紙   ✔ 有效去除指紋及污漬 ✔ 快速乾燥/不留擦拭痕跡 ✔ 液晶螢幕有效除菌   #相機包 #腳架 #相機...  年後甩肉動起來 BLADEZ全館8折起 指定品買再送800加碼金 BLADEZ旗鑑館       居家運動新視野 完美體態不是夢     ...  ── 衛生紙 開學補貨GO ── 免搬送到家☞現在就來   ►舒潔│三層衛生紙 單包$16up ►五月花│角落生物衛生紙 單包$12元 ►倍潔雅...
Ad type  other  other  other
Ad word count 168  222  185

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “PChome 24h購物”, the text type used is other to obtain the best ad performance. “PChome 24h購物” can use this copy style more. On the other hand, “PChome 24h購物” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “PChome 24h購物” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “PChome 24h購物” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “PChome 24h購物” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “PChome 24h購物” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “PChome 24h購物” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “PChome 24h購物”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“PChome 24h購物” should put ads in the best time period, so that ads get the most value in a limited time.

Related “PChome 24h購物” ad case study report

If you want to check the best ad case study of other advertisers related to “PChome 24h購物”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “PChome 24h購物”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.