Award-winning Case Study For PayU Latam By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “PayU Latam”, or large enterprises, they have established a Facebook page for advertising and promotion. “PayU Latam” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “PayU Latam” through the method of adspy!

PayU Latam Facebook ad Introduction by ad spy method

“PayU Latam” introduction:PayU es la empresa de pagos en línea dedicada a ayudarte a incrementar tus ventas.

“PayU Latam” Facebook ads last run:2020-02-14 08:34:00

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “PayU Latam” ads data to help “PayU Latam” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “PayU Latam”. In this report, we analyze in detail the best ad cases of “PayU Latam”.

PayU Latam Top3 Ads Case Study:

Advertisers PayU Latam PayU Latam PayU Latam
Ad title PayU Latam PayU Latam PayU Latam
Ad text Disfruta los descuentos que PayU Days tiene para ti pagando con tu Visa Débito Hoy te ayudamos a vencer el mito que para vender en línea necesitas una página web. Descubre cómo... Hoy te ayudamos a vencer el mito que para vender en línea necesitas una página web. Descubre cómo...
Ad format Carousel Video Video
Categories other Company Company
Duration 2 days 1 days 1 days
Like 1362 0 1

PayU Latam Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “PayU Latam” top 3 ads are: Carousel,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“PayU Latam” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “PayU Latam” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title PayU Latam PayU Latam PayU Latam
Ad text  Disfruta los descuentos que PayU Days tiene para ti pagando con tu Visa Débito  Hoy te ayudamos a vencer el mito que para vender en línea necesitas una página web. Descubre cómo...  Hoy te ayudamos a vencer el mito que para vender en línea necesitas una página web. Descubre cómo...
Ad type  other  other  other
Ad word count 78  109  109

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “PayU Latam”, the text type used is other to obtain the best ad performance. “PayU Latam” can use this copy style more. On the other hand, “PayU Latam” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “PayU Latam” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “PayU Latam” are:WATCH_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “PayU Latam” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “PayU Latam” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “PayU Latam” top 3 ads schedules are: 2 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “PayU Latam”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“PayU Latam” should put ads in the best time period, so that ads get the most value in a limited time.

Related “PayU Latam” ad case study report

If you want to check the best ad case study of other advertisers related to “PayU Latam”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “PayU Latam”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.