Award-winning Case Study For Paytm Entertainment By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Paytm Entertainment”, or large enterprises, they have established a Facebook page for advertising and promotion. “Paytm Entertainment” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Paytm Entertainment” through the method of adspy!

Paytm Entertainment Facebook ad Introduction by ad spy method

“Paytm Entertainment” introduction:The one stop page for your daily dose of Entertainment! Add more on the good moments, fun and adventure. Book your tickets on Paytm and get amazing deals.

“Paytm Entertainment” Facebook ads last run:2020-02-20 20:58:46

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Paytm Entertainment” ads data to help “Paytm Entertainment” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Paytm Entertainment”. In this report, we analyze in detail the best ad cases of “Paytm Entertainment”.

Paytm Entertainment Top3 Ads Case Study:

Advertisers Paytm Entertainment Paytm Entertainment Paytm Entertainment
Ad title Use code: MOVIE200 Use code: TICKET400 Use code: MOVIE200
Ad text The brat pack of 2019 is here! Book Student Of The Year 2 tickets on Paytm & get up to Rs. 200 Ca... Exclusive offer on Student Of The Year 2 movie tickets! Book now on Paytm & get up to Rs. 400 Cas... The brat pack of 2019 is here! Book Student Of The Year 2 tickets on Paytm & get up to Rs. 200 Ca...
Ad format Image Image Image
Categories Entertainment Website Entertainment Website Entertainment Website
Duration 1 days 1 days 1 days
Like 0 114 138

Paytm Entertainment Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Paytm Entertainment” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Paytm Entertainment” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Paytm Entertainment” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Use code: MOVIE200 Use code: TICKET400 Use code: MOVIE200
Ad text  The brat pack of 2019 is here! Book Student Of The Year 2 tickets on Paytm & get up to Rs. 200 Ca...  Exclusive offer on Student Of The Year 2 movie tickets! Book now on Paytm & get up to Rs. 400 Cas...  The brat pack of 2019 is here! Book Student Of The Year 2 tickets on Paytm & get up to Rs. 200 Ca...
Ad type  other  other  other
Ad word count 105  104  105

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Paytm Entertainment”, the text type used is other to obtain the best ad performance. “Paytm Entertainment” can use this copy style more. On the other hand, “Paytm Entertainment” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Paytm Entertainment” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Paytm Entertainment” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Paytm Entertainment” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Paytm Entertainment” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Paytm Entertainment” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Paytm Entertainment”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Paytm Entertainment” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Paytm Entertainment” ad case study report

If you want to check the best ad case study of other advertisers related to “Paytm Entertainment”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Paytm Entertainment”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.