Award-winning Case Study For Payless Paraguay By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Payless Paraguay”, or large enterprises, they have established a Facebook page for advertising and promotion. “Payless Paraguay” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Payless Paraguay” through the method of adspy!

Payless Paraguay Facebook ad Introduction by ad spy method

“Payless Paraguay” introduction:Payless ShoeSource es un minorista especializado en calzado número uno en Estados Unidos y uno de los más grandes a nivel mundial, ofreciendo una amplia gama de artículos de calzado y accesorios a precios accesibles para cada miembro de la familia.

“Payless Paraguay” Facebook ads last run:2020-02-17 06:12:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Payless Paraguay” ads data to help “Payless Paraguay” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Payless Paraguay”. In this report, we analyze in detail the best ad cases of “Payless Paraguay”.

Payless Paraguay Top3 Ads Case Study:

Advertisers Payless Paraguay Payless Paraguay Payless Paraguay
Ad title Payless Paraguay Botas Payless Paraguay
Ad text Combinamos la temporada de botas con un descuento acogedor. 🤩 *Válido hasta 1 de agosto. Consentite con los mejores estilos en esta temporada de botas. *Válido del 19 de junio al 10 de ... Para que caminen y jueguen con mucha cómodidad, zapatos a los mejores precios. #PaylessKids
CTA type N/A N/A N/A
Ad format Image Video Image
Categories other other N/A
Duration 1 days 1 days 1 days
Like 380 397 110

Payless Paraguay Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Payless Paraguay” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Payless Paraguay” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Payless Paraguay” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Payless Paraguay Botas Payless Paraguay
Ad text  Combinamos la temporada de botas con un descuento acogedor. 🤩 *Válido hasta 1 de agosto.  Consentite con los mejores estilos en esta temporada de botas. *Válido del 19 de junio al 10 de ...  Para que caminen y jueguen con mucha cómodidad, zapatos a los mejores precios. #PaylessKids
Ad type  other  other  other
Ad word count 88  103  91

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Payless Paraguay”, the text type used is other to obtain the best ad performance. “Payless Paraguay” can use this copy style more. On the other hand, “Payless Paraguay” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Payless Paraguay” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Payless Paraguay” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Payless Paraguay” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Payless Paraguay” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Payless Paraguay” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Payless Paraguay”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Payless Paraguay” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Payless Paraguay” ad case study report

If you want to check the best ad case study of other advertisers related to “Payless Paraguay”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Payless Paraguay”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.