Award-winning Case Study For Payconiq by Bancontact By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Payconiq by Bancontact”, or large enterprises, they have established a Facebook page for advertising and promotion. “Payconiq by Bancontact” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Payconiq by Bancontact” through the method of adspy!

Payconiq by Bancontact Facebook ad Introduction by ad spy method

“Payconiq by Bancontact” introduction:Gemakkelijk en veilig betalen met je smartphone.

“Payconiq by Bancontact” Facebook ads last run:2020-01-24 18:34:44

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Payconiq by Bancontact” ads data to help “Payconiq by Bancontact” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Payconiq by Bancontact”. In this report, we analyze in detail the best ad cases of “Payconiq by Bancontact”.

Payconiq by Bancontact Top3 Ads Case Study:

Advertisers Payconiq by Bancontact Payconiq by Bancontact Payconiq by Bancontact
Ad title Ontdek hier hoe dat werkt. Pay with your Payconiq by Bancontact app Payconiq by Bancontact étend son réseau
Ad text Een kopen is een sparen? Makkelijk, met Payconiq by Bancontact en de Joyn-app! Looking for a new Springfield outfit for winter? Difficult to choose… But easy to pay thanks to ... Vous êtes client chez AXA, BNP Paribas Fortis, ING, Hello bank! ou Fintro ? Vous pouvez maintenan...
Ad format Video Video Image
Categories other other other
Duration 6 days 1 days 1 days
Like 60 2 40

Payconiq by Bancontact Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Payconiq by Bancontact” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Payconiq by Bancontact” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Payconiq by Bancontact” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ontdek hier hoe dat werkt. Pay with your Payconiq by Bancontact app Payconiq by Bancontact étend son réseau
Ad text  Een kopen is een sparen? Makkelijk, met Payconiq by Bancontact en de Joyn-app!  Looking for a new Springfield outfit for winter? Difficult to choose… But easy to pay thanks to ...  Vous êtes client chez AXA, BNP Paribas Fortis, ING, Hello bank! ou Fintro ? Vous pouvez maintenan...
Ad type  other  other  other
Ad word count 80  164  463

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Payconiq by Bancontact”, the text type used is other to obtain the best ad performance. “Payconiq by Bancontact” can use this copy style more. On the other hand, “Payconiq by Bancontact” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Payconiq by Bancontact” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Payconiq by Bancontact” are:LEARN_MORE,WATCH_MORE,DOWNLOAD.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Payconiq by Bancontact” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Payconiq by Bancontact” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Payconiq by Bancontact” top 3 ads schedules are: 6 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Payconiq by Bancontact”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Payconiq by Bancontact” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Payconiq by Bancontact” ad case study report

If you want to check the best ad case study of other advertisers related to “Payconiq by Bancontact”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Payconiq by Bancontact”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.