Award-winning Case Study For PAYBACK Italia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “PAYBACK Italia”, or large enterprises, they have established a Facebook page for advertising and promotion. “PAYBACK Italia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “PAYBACK Italia” through the method of adspy!

PAYBACK Italia Facebook ad Introduction by ad spy method

“PAYBACK Italia” introduction:PAYBACK è il nuovo programma fedeltà multipartner ricco di vantaggi, pensato per premiare i tuoi acquisti quotidiani e non solo.

“PAYBACK Italia” Facebook ads last run:2020-01-20 21:07:25

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “PAYBACK Italia” ads data to help “PAYBACK Italia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “PAYBACK Italia”. In this report, we analyze in detail the best ad cases of “PAYBACK Italia”.

PAYBACK Italia Top3 Ads Case Study:

Advertisers PAYBACK Italia PAYBACK Italia PAYBACK Italia
Ad title APP...però che coupon! APP...però che coupon! Viaggia con PAYBACK
Ad text Passa dall’App PAYBACK prima dei tuoi acquisti su eBay, per te, punti x3! Passa dall’App PAYBACK prima dei tuoi acquisti su eBay, per te, punti x3! Voglia di Viaggi? Passa da PAYBACK e prenota con i Partner Online, se attivi il coupon ottieni un...
Ad format Image Image Image
Categories Product/Service Product/Service Product/Service
Duration 23 days 23 days 7 days
Like 0 0 3

PAYBACK Italia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “PAYBACK Italia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“PAYBACK Italia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “PAYBACK Italia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title APP...però che coupon! APP...però che coupon! Viaggia con PAYBACK
Ad text  Passa dall’App PAYBACK prima dei tuoi acquisti su eBay, per te, punti x3!  Passa dall’App PAYBACK prima dei tuoi acquisti su eBay, per te, punti x3!  Voglia di Viaggi? Passa da PAYBACK e prenota con i Partner Online, se attivi il coupon ottieni un...
Ad type  other  other  other
Ad word count 73  73  131

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “PAYBACK Italia”, the text type used is other to obtain the best ad performance. “PAYBACK Italia” can use this copy style more. On the other hand, “PAYBACK Italia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “PAYBACK Italia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “USE_MOBILE_APP” help “PAYBACK Italia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “PAYBACK Italia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “PAYBACK Italia” top 3 ads schedules are: 23 days,23 days, and 7 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “PAYBACK Italia”‘s top 1 ad duration is 23 days. Every advertisement has a life cycle.
“PAYBACK Italia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “PAYBACK Italia” ad case study report

If you want to check the best ad case study of other advertisers related to “PAYBACK Italia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “PAYBACK Italia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.