Award-winning Case Study For PAX Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “PAX Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “PAX Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “PAX Australia” through the method of adspy!

PAX Australia Facebook ad Introduction by ad spy method

“PAX Australia” introduction:The official facebook page for PAX Australia! Like this page to be one of the first to find out details of the show as we announce them!

“PAX Australia” Facebook ads last run:2020-02-20 21:04:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “PAX Australia” ads data to help “PAX Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “PAX Australia”. In this report, we analyze in detail the best ad cases of “PAX Australia”.

PAX Australia Top3 Ads Case Study:

Advertisers PAX Australia PAX Australia PAX Australia
Ad title PAX 2019 | Australia's biggest gaming festival! Extremely Limited 3 Day Badges Available! Early Bird Badges selling FAST! Don't miss out!
Ad text  LOOT LLAMA ALERT These llamas are dropping tickets to PAX Australia, Oct 11-13 2019 That's wa... 3 Day Badge | 80% Sold out! Save up to $35* PAX Australia, 11-13 Oct... See you there! PAX is Australia's Biggest Gaming Festival. Play the latest and greatest Video Games. Limited Ea...
Ad format Image Image Image
Categories other other Community
Duration 1 days 1 days 1 days
Like 70 27 11

PAX Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “PAX Australia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“PAX Australia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “PAX Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title PAX 2019 | Australia's biggest gaming festival! Extremely Limited 3 Day Badges Available! Early Bird Badges selling FAST! Don't miss out!
Ad text   LOOT LLAMA ALERT These llamas are dropping tickets to PAX Australia, Oct 11-13 2019 That's wa...  3 Day Badge | 80% Sold out! Save up to $35* PAX Australia, 11-13 Oct... See you there!  PAX is Australia's Biggest Gaming Festival. Play the latest and greatest Video Games. Limited Ea...
Ad type  other  other  other
Ad word count 220  86  156

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “PAX Australia”, the text type used is other to obtain the best ad performance. “PAX Australia” can use this copy style more. On the other hand, “PAX Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “PAX Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “PAX Australia” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “PAX Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “PAX Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “PAX Australia” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “PAX Australia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“PAX Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “PAX Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “PAX Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “PAX Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.