Award-winning Case Study For PAW by Blackmores By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “PAW by Blackmores”, or large enterprises, they have established a Facebook page for advertising and promotion. “PAW by Blackmores” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “PAW by Blackmores” through the method of adspy!

PAW by Blackmores Facebook ad Introduction by ad spy method

“PAW by Blackmores” introduction:PAW by Blackmores is an innovative range of natural pet healthcare products, developed by vets and inspired by nature.

“PAW by Blackmores” Facebook ads last run:2020-02-17 06:56:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “PAW by Blackmores” ads data to help “PAW by Blackmores” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “PAW by Blackmores”. In this report, we analyze in detail the best ad cases of “PAW by Blackmores”.

PAW by Blackmores Top3 Ads Case Study:

Advertisers PAW by Blackmores PAW by Blackmores PAW by Blackmores
Ad title How do probiotics help your pet? Anxiety in our pets Ear mites in dogs
Ad text Has your pet ever had diarrhoea or a lot of wind? Find out how probiotics can help  The fear response in pets is natural and beneficial, when there is a reason to be afraid. However... Wondering why your dog is scratching his ears or constantly shaking his head?
Ad format Image Image Image
Categories Pet Supplies Pet Supplies Pet Supplies
Duration 1 days 1 days 1 days
Like 48 0 0

PAW by Blackmores Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “PAW by Blackmores” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“PAW by Blackmores” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “PAW by Blackmores” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title How do probiotics help your pet? Anxiety in our pets Ear mites in dogs
Ad text  Has your pet ever had diarrhoea or a lot of wind? Find out how probiotics can help  The fear response in pets is natural and beneficial, when there is a reason to be afraid. However...  Wondering why your dog is scratching his ears or constantly shaking his head?
Ad type  other  other  other
Ad word count 83  193  77

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “PAW by Blackmores”, the text type used is other to obtain the best ad performance. “PAW by Blackmores” can use this copy style more. On the other hand, “PAW by Blackmores” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “PAW by Blackmores” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “PAW by Blackmores” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “PAW by Blackmores” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “PAW by Blackmores” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “PAW by Blackmores” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “PAW by Blackmores”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“PAW by Blackmores” should put ads in the best time period, so that ads get the most value in a limited time.

Related “PAW by Blackmores” ad case study report

If you want to check the best ad case study of other advertisers related to “PAW by Blackmores”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “PAW by Blackmores”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.