Award-winning Case Study For Paulist Fathers By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Paulist Fathers”, or large enterprises, they have established a Facebook page for advertising and promotion. “Paulist Fathers” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Paulist Fathers” through the method of adspy!

Paulist Fathers Facebook ad Introduction by ad spy method

“Paulist Fathers” introduction:A community of Catholic priests, the Paulist Fathers spread the Good News of Jesus Christ through missions, media, campus ministries, parishes and more.

“Paulist Fathers” Facebook ads last run:2020-02-20 21:20:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Paulist Fathers” ads data to help “Paulist Fathers” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Paulist Fathers”. In this report, we analyze in detail the best ad cases of “Paulist Fathers”.

Paulist Fathers Top3 Ads Case Study:

 1st2nd3rd
Advertisers Paulist Fathers Paulist Fathers Paulist Fathers
Ad title "The Laundromat" Paulist Fr. James Lloyd's Advice - YouTube Healing Ministry - Paulist Fr. Frank Desiderio
Ad text We are pleased to present our new short film, "The Laundromat": Today, Paulist Fr. James Lloyd, the oldest member of our missionary society, turns 98 years old. ... This is a look at the ministry of Paulist Fr. Frank Desiderio, who is the first consultor, or chi...
CTA type LEARN_MORE LEARN_MORE N/A
Ad format Video Image Video
Categories Religious Organization Religious Organization Religious Organization
Duration 14 days 1 days 1 days
Like 119 1101 47

Paulist Fathers Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Paulist Fathers” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Paulist Fathers” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Paulist Fathers” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title "The Laundromat" Paulist Fr. James Lloyd's Advice - YouTube Healing Ministry - Paulist Fr. Frank Desiderio
Ad text  We are pleased to present our new short film, "The Laundromat":  Today, Paulist Fr. James Lloyd, the oldest member of our missionary society, turns 98 years old. ...  This is a look at the ministry of Paulist Fr. Frank Desiderio, who is the first consultor, or chi...
Ad type  other  other  other
Ad word count 63  440  371

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Paulist Fathers”, the text type used is other to obtain the best ad performance. “Paulist Fathers” can use this copy style more. On the other hand, “Paulist Fathers” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Paulist Fathers” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Paulist Fathers” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Paulist Fathers” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Paulist Fathers” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Paulist Fathers” top 3 ads schedules are: 14 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Paulist Fathers”‘s top 1 ad duration is 14 days. Every advertisement has a life cycle.
“Paulist Fathers” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Paulist Fathers” ad case study report

If you want to check the best ad case study of other advertisers related to “Paulist Fathers”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Paulist Fathers”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.