Award-winning Case Study For Paul McCartney By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Paul McCartney”, or large enterprises, they have established a Facebook page for advertising and promotion. “Paul McCartney” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Paul McCartney” through the method of adspy!

Paul McCartney Facebook ad Introduction by ad spy method

“Paul McCartney” introduction:Page administered by [MPL]

“Paul McCartney” Facebook ads last run:2020-02-17 04:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Paul McCartney” ads data to help “Paul McCartney” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Paul McCartney”. In this report, we analyze in detail the best ad cases of “Paul McCartney”.

Paul McCartney Top3 Ads Case Study:

Advertisers Paul McCartney Paul McCartney Paul McCartney
Ad title 4 live albums available Pre-Order Wide Prairie Now Paul McCartney - Freshen Up Tour
Ad text ‘Amoeba Gig’, ‘Paul Is Live’, CHOBA B CCCP’, “Wings Over America’ reissued on 180g colour & black... 'Wide Prairie' will be available 2 Aug on vinyl for the first time since 1998. Pre-order now on c... Why the wait? Get your tickets now to join Paul at BC Place for the #FreshenUpTour on Saturday, J...
Ad format Video Image Image
Categories other other Musician/Band
Duration 1 days 1 days 65 days
Like 254 1175 0

Paul McCartney Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Paul McCartney” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Paul McCartney” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Paul McCartney” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 4 live albums available Pre-Order Wide Prairie Now Paul McCartney - Freshen Up Tour
Ad text  ‘Amoeba Gig’, ‘Paul Is Live’, CHOBA B CCCP’, “Wings Over America’ reissued on 180g colour & black...  'Wide Prairie' will be available 2 Aug on vinyl for the first time since 1998. Pre-order now on c...  Why the wait? Get your tickets now to join Paul at BC Place for the #FreshenUpTour on Saturday, J...
Ad type  other  other  other
Ad word count 127  117  103

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Paul McCartney”, the text type used is other to obtain the best ad performance. “Paul McCartney” can use this copy style more. On the other hand, “Paul McCartney” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Paul McCartney” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Paul McCartney” are:SHOP_NOW,SHOP_NOW,BUY_TICKETS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Paul McCartney” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Paul McCartney” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Paul McCartney” top 3 ads schedules are: 1 days,1 days, and 65 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Paul McCartney”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Paul McCartney” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Paul McCartney” ad case study report

If you want to check the best ad case study of other advertisers related to “Paul McCartney”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Paul McCartney”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.