Award-winning Case Study For Paul Draper By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Paul Draper”, or large enterprises, they have established a Facebook page for advertising and promotion. “Paul Draper” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Paul Draper” through the method of adspy!

Paul Draper Facebook ad Introduction by ad spy method

“Paul Draper” introduction:The official Facebook page for ex-Mansun frontman, Paul Draper. Paul's debut solo album 'Spooky Action' is OUT NOW! Available from the Official Online Store: HMV, Amazon, Fopp or your local Independent Record Shop

“Paul Draper” Facebook ads last run:2020-02-10 19:05:57

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Paul Draper” ads data to help “Paul Draper” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Paul Draper”. In this report, we analyze in detail the best ad cases of “Paul Draper”.

Paul Draper Top3 Ads Case Study:

Advertisers Paul Draper Paul Draper Paul Draper
Ad title Paul Draper Mailing List - Paul Draper Mansun 'Six' coloured vinyl
Ad text 22 years ago today this album was released. Please "LIKE' my page & check it out for info on my s... I have a huge favour to ask you, the fans. It is very difficult and sometimes expensive to keep ... LTD EDITION COLOURED Mansun Official SIX VINYL! IN STORES THIS FRIDAY OR PRE ORDER NOW! Pre-Orde...
Ad format Image Image Video
Categories Musician/Band Musician/Band Musician/Band
Duration 60 days 1 days 1 days
Like 6 93 37

Paul Draper Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Paul Draper” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Paul Draper” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Paul Draper” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Paul Draper Mailing List - Paul Draper Mansun 'Six' coloured vinyl
Ad text  22 years ago today this album was released. Please "LIKE' my page & check it out for info on my s...  I have a huge favour to ask you, the fans. It is very difficult and sometimes expensive to keep ...  LTD EDITION COLOURED Mansun Official SIX VINYL! IN STORES THIS FRIDAY OR PRE ORDER NOW! Pre-Orde...
Ad type  other  other  other
Ad word count 170  544  128

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Paul Draper”, the text type used is other to obtain the best ad performance. “Paul Draper” can use this copy style more. On the other hand, “Paul Draper” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Paul Draper” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Paul Draper” are:LIKE_PAGE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Paul Draper” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Paul Draper” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Paul Draper” top 3 ads schedules are: 60 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Paul Draper”‘s top 1 ad duration is 60 days. Every advertisement has a life cycle.
“Paul Draper” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Paul Draper” ad case study report

If you want to check the best ad case study of other advertisers related to “Paul Draper”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Paul Draper”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.