Award-winning Case Study For Paul and Peter By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Paul and Peter”, or large enterprises, they have established a Facebook page for advertising and promotion. “Paul and Peter” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Paul and Peter” through the method of adspy!

Paul and Peter Facebook ad Introduction by ad spy method

“Paul and Peter” introduction:Style is better than fashion Denim is what we love most

“Paul and Peter” Facebook ads last run:2020-02-17 08:04:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Paul and Peter” ads data to help “Paul and Peter” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Paul and Peter”. In this report, we analyze in detail the best ad cases of “Paul and Peter”.

Paul and Peter Top3 Ads Case Study:

Advertisers Paul and Peter Paul and Peter Paul and Peter
Ad title Basehit Collection -40% Sebago Ιστιοπλοϊκά -40% Επώνυμα Βrands με τιμές από μόνο 18€
Ad text H αγαπημένη σου Basehit με super εκπτώσεις έως και -40% μόνο στο shop now htt... Ιστιοπλοϊκά της Sebago με έκπτωση -40% shop now ☑️Δωρεάν μεταφορικά και α... Tom Tailor New Collection - Ανακάλυψε την νέα συλλογή της Tom Tailor σε απίστευτα χαμηλές τιμές α...
Ad format Image Image Image
Categories other other other
Duration 15 days 1 days 1 days
Like 16 0 9

Paul and Peter Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Paul and Peter” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Paul and Peter” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Paul and Peter” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Basehit Collection -40% Sebago Ιστιοπλοϊκά -40% Επώνυμα Βrands με τιμές από μόνο 18€
Ad text  H αγαπημένη σου Basehit με super εκπτώσεις έως και -40% μόνο στο shop now htt...  Ιστιοπλοϊκά της Sebago με έκπτωση -40% shop now ☑️Δωρεάν μεταφορικά και α...  Tom Tailor New Collection - Ανακάλυψε την νέα συλλογή της Tom Tailor σε απίστευτα χαμηλές τιμές α...
Ad type  other  other  other
Ad word count 173  140  194

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Paul and Peter”, the text type used is other to obtain the best ad performance. “Paul and Peter” can use this copy style more. On the other hand, “Paul and Peter” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Paul and Peter” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Paul and Peter” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Paul and Peter” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Paul and Peter” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Paul and Peter” top 3 ads schedules are: 15 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Paul and Peter”‘s top 1 ad duration is 15 days. Every advertisement has a life cycle.
“Paul and Peter” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Paul and Peter” ad case study report

If you want to check the best ad case study of other advertisers related to “Paul and Peter”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Paul and Peter”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.