Award-winning Case Study For Pau Hana Surf Supply By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pau Hana Surf Supply”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pau Hana Surf Supply” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pau Hana Surf Supply” through the method of adspy!

Pau Hana Surf Supply Facebook ad Introduction by ad spy method

“Pau Hana Surf Supply” introduction:We are fun-loving adventure seeking paddle surfers, artists, yogis, makers, fishermen, athletes and travelers captivated by water.

“Pau Hana Surf Supply” Facebook ads last run:2020-02-21 00:04:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pau Hana Surf Supply” ads data to help “Pau Hana Surf Supply” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pau Hana Surf Supply”. In this report, we analyze in detail the best ad cases of “Pau Hana Surf Supply”.

Pau Hana Surf Supply Top3 Ads Case Study:

Advertisers Pau Hana Surf Supply Pau Hana Surf Supply Pau Hana Surf Supply
Ad title Get The Big EZ Angler At A Dealer Near You! The 12'0" Endurance Ultimate Touring Board! The Oahu Nui Giant iSUP
Ad text Experience The Thrill Of Reeling In A Catch On The Ride To Shore! Looking For A New Paddle Board Adventure? Paddle Board in New Zealand with the worlds best kayakers on their day off.
Ad format Video Video Video
Categories Sports & Recreation Sports & Recreation Sports & Recreation
Duration 25 days 25 days 25 days
Like 0 0 2

Pau Hana Surf Supply Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pau Hana Surf Supply” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pau Hana Surf Supply” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pau Hana Surf Supply” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Get The Big EZ Angler At A Dealer Near You! The 12'0" Endurance Ultimate Touring Board! The Oahu Nui Giant iSUP
Ad text  Experience The Thrill Of Reeling In A Catch On The Ride To Shore!  Looking For A New Paddle Board Adventure?  Paddle Board in New Zealand with the worlds best kayakers on their day off.
Ad type  other  other  other
Ad word count 65  41  75

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pau Hana Surf Supply”, the text type used is other to obtain the best ad performance. “Pau Hana Surf Supply” can use this copy style more. On the other hand, “Pau Hana Surf Supply” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pau Hana Surf Supply” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pau Hana Surf Supply” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Pau Hana Surf Supply” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pau Hana Surf Supply” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pau Hana Surf Supply” top 3 ads schedules are: 25 days,25 days, and 25 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pau Hana Surf Supply”‘s top 1 ad duration is 25 days. Every advertisement has a life cycle.
“Pau Hana Surf Supply” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pau Hana Surf Supply” ad case study report

If you want to check the best ad case study of other advertisers related to “Pau Hana Surf Supply”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pau Hana Surf Supply”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.