Award-winning Case Study For Pathway Visas By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pathway Visas”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pathway Visas” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pathway Visas” through the method of adspy!

Pathway Visas Facebook ad Introduction by ad spy method

“Pathway Visas” introduction:Pathway Visas is a reliable full-service immigration company based in Dubai. We are committed to exceptional client service to all of our customers.

“Pathway Visas” Facebook ads last run:2020-02-13 18:20:57

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pathway Visas” ads data to help “Pathway Visas” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pathway Visas”. In this report, we analyze in detail the best ad cases of “Pathway Visas”.

Pathway Visas Top3 Ads Case Study:

 1st2nd3rd
Advertisers Pathway Visas Pathway Visas Pathway Visas
Ad title Move To Australia - No Visa, No Fee! Move To Canada With A PR Visa Move To Australia With A Skilled Migration Visa!
Ad text Take our FREE VISA ASSESSMENT and see if you qualify for an Australian Skilled Migration Visa! Take our FREE visa assessment and see if you qualify for a Canadian PR visa. As one of the trus... Take our FREE visa assessment and see if you qualify for a Australian visa. As one of the trust...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories Travel & Transportation other Travel & Transportation
Duration 342 days 1 days 314 days
Like 4344 588 4196

Pathway Visas Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pathway Visas” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pathway Visas” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pathway Visas” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Move To Australia - No Visa, No Fee! Move To Canada With A PR Visa Move To Australia With A Skilled Migration Visa!
Ad text  Take our FREE VISA ASSESSMENT and see if you qualify for an Australian Skilled Migration Visa!  Take our FREE visa assessment and see if you qualify for a Canadian PR visa. As one of the trus...  Take our FREE visa assessment and see if you qualify for a Australian visa. As one of the trust...
Ad type  other  other  other
Ad word count 94  319  318

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pathway Visas”, the text type used is other to obtain the best ad performance. “Pathway Visas” can use this copy style more. On the other hand, “Pathway Visas” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pathway Visas” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pathway Visas” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Pathway Visas” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pathway Visas” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pathway Visas” top 3 ads schedules are: 342 days,1 days, and 314 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pathway Visas”‘s top 1 ad duration is 342 days. Every advertisement has a life cycle.
“Pathway Visas” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pathway Visas” ad case study report

If you want to check the best ad case study of other advertisers related to “Pathway Visas”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pathway Visas”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.