Award-winning Case Study For Pasta Evangelists By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pasta Evangelists”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pasta Evangelists” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pasta Evangelists” through the method of adspy!

Pasta Evangelists Facebook ad Introduction by ad spy method

“Pasta Evangelists” introduction:Fresh, artisanal Italian pasta meals delivered every week across London. Just 5 mins to make. Get £10 off your first order with code FBEVANGELIST10.

“Pasta Evangelists” Facebook ads last run:2020-02-20 20:52:47

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pasta Evangelists” ads data to help “Pasta Evangelists” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pasta Evangelists”. In this report, we analyze in detail the best ad cases of “Pasta Evangelists”.

Pasta Evangelists Top3 Ads Case Study:

 1st2nd3rd
Advertisers Pasta Evangelists Pasta Evangelists Pasta Evangelists
Ad title Feed 2 from £5 | Use code PASTA10L Dinner for 2 from £4 | Use code PASTA10B Dinner for 2 from £4 | Use code PASTA10B
Ad text  'Mind-blowingly delicious' - Giles Coren (The Times) Get £10 off with code PASTA10L *New custo... ❤️ Take the stress out of Valentines or Galentines Day - £10 off pasta for two. ❤️ ❤️ Take the stress out of Valentines or Galentines Day - £10 off pasta for two. ❤️ *New customers...
CTA type SHOP_NOW SHOP_NOW SEE_MENU
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 24 3 0

Pasta Evangelists Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pasta Evangelists” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pasta Evangelists” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pasta Evangelists” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Feed 2 from £5 | Use code PASTA10L Dinner for 2 from £4 | Use code PASTA10B Dinner for 2 from £4 | Use code PASTA10B
Ad text   'Mind-blowingly delicious' - Giles Coren (The Times) Get £10 off with code PASTA10L *New custo...  ❤️ Take the stress out of Valentines or Galentines Day - £10 off pasta for two. ❤️  ❤️ Take the stress out of Valentines or Galentines Day - £10 off pasta for two. ❤️ *New customers...
Ad type  other  other  other
Ad word count 128  82  125

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pasta Evangelists”, the text type used is other to obtain the best ad performance. “Pasta Evangelists” can use this copy style more. On the other hand, “Pasta Evangelists” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pasta Evangelists” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pasta Evangelists” are:SHOP_NOW,SHOP_NOW,SEE_MENU.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Pasta Evangelists” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pasta Evangelists” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pasta Evangelists” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pasta Evangelists”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Pasta Evangelists” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pasta Evangelists” ad case study report

If you want to check the best ad case study of other advertisers related to “Pasta Evangelists”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pasta Evangelists”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.