Award-winning Case Study For PASHA Life By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “PASHA Life”, or large enterprises, they have established a Facebook page for advertising and promotion. “PASHA Life” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “PASHA Life” through the method of adspy!

PASHA Life Facebook ad Introduction by ad spy method

“PASHA Life” introduction:PASHA Life Inshurance Azərbaycanın həyat sığortası üzrə ixtisaslaşmış şirkəti olan "PAŞA Həyat Sığorta" ASC 2011-ci ilin fevralından fəaliyyət göstərir.

“PASHA Life” Facebook ads last run:2020-02-14 00:25:05

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “PASHA Life” ads data to help “PASHA Life” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “PASHA Life”. In this report, we analyze in detail the best ad cases of “PASHA Life”.

PASHA Life Top3 Ads Case Study:

Advertisers PASHA Life PASHA Life PASHA Life
Ad title Albert Səlimov PASHA Life Abdulqadir Abdullayev
Ad text "Həyatın Yaşam Sığortası" məhsulunda zaman lehinizə işləyəcək. Məhsul haqqında: "Həyatın Yaşam Sığortası" məhsulunda zaman lehinizə işləyəcək. Məhsuldan yararlanmaq üçün elə in... “Həyatın Yaşam Sığortası” ilə, həyatını rahat yaşa!
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 9 809 164

PASHA Life Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “PASHA Life” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“PASHA Life” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “PASHA Life” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Albert Səlimov PASHA Life Abdulqadir Abdullayev
Ad text  "Həyatın Yaşam Sığortası" məhsulunda zaman lehinizə işləyəcək. Məhsul haqqında:  "Həyatın Yaşam Sığortası" məhsulunda zaman lehinizə işləyəcək. Məhsuldan yararlanmaq üçün elə in...  “Həyatın Yaşam Sığortası” ilə, həyatını rahat yaşa!
Ad type  other  other  other
Ad word count 102  201  52

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “PASHA Life”, the text type used is other to obtain the best ad performance. “PASHA Life” can use this copy style more. On the other hand, “PASHA Life” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “PASHA Life” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “PASHA Life” are:LIKE_PAGE,LEARN_MORE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “PASHA Life” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “PASHA Life” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “PASHA Life” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “PASHA Life”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“PASHA Life” should put ads in the best time period, so that ads get the most value in a limited time.

Related “PASHA Life” ad case study report

If you want to check the best ad case study of other advertisers related to “PASHA Life”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “PASHA Life”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.