Award-winning Case Study For Paperswan Bride By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Paperswan Bride”, or large enterprises, they have established a Facebook page for advertising and promotion. “Paperswan Bride” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Paperswan Bride” through the method of adspy!

Paperswan Bride Facebook ad Introduction by ad spy method

“Paperswan Bride” introduction:Paperswan Bride is wedding dress boutique in Wellington and Christchurch hosting a beautiful collection of international and NZ bridal labels.

“Paperswan Bride” Facebook ads last run:2020-02-19 10:07:43

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Paperswan Bride” ads data to help “Paperswan Bride” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Paperswan Bride”. In this report, we analyze in detail the best ad cases of “Paperswan Bride”.

Paperswan Bride Top3 Ads Case Study:

Advertisers Paperswan Bride Paperswan Bride Paperswan Bride
Ad title Paperswan Bride Timeline Photos Paperswan Bride
Ad text Curve collection from Karen Willis Holmes. Fashion forward, modern wedding dress designs for curv... We've had tons of enquiries about the stunning LEON gown from CHOSEN Well great news this dress ... Paperswan Bride is the must-visit boutique for beautiful wedding gowns and expert bridal advice. ...
Ad format Carousel Image Image
Categories Bridal Shop Bridal Shop Bridal Shop
Duration 81 days 4 days 4 days
Like 4 37 0

Paperswan Bride Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Paperswan Bride” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Paperswan Bride” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Paperswan Bride” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Paperswan Bride Timeline Photos Paperswan Bride
Ad text  Curve collection from Karen Willis Holmes. Fashion forward, modern wedding dress designs for curv...  We've had tons of enquiries about the stunning LEON gown from CHOSEN Well great news this dress ...  Paperswan Bride is the must-visit boutique for beautiful wedding gowns and expert bridal advice. ...
Ad type  other  other  other
Ad word count 247  244  121

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Paperswan Bride”, the text type used is other to obtain the best ad performance. “Paperswan Bride” can use this copy style more. On the other hand, “Paperswan Bride” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Paperswan Bride” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Paperswan Bride” are:SHOP_NOW,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Paperswan Bride” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Paperswan Bride” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Paperswan Bride” top 3 ads schedules are: 81 days,4 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Paperswan Bride”‘s top 1 ad duration is 81 days. Every advertisement has a life cycle.
“Paperswan Bride” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Paperswan Bride” ad case study report

If you want to check the best ad case study of other advertisers related to “Paperswan Bride”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Paperswan Bride”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.