Award-winning Case Study For Papaia Acessórios By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Papaia Acessórios”, or large enterprises, they have established a Facebook page for advertising and promotion. “Papaia Acessórios” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Papaia Acessórios” through the method of adspy!

Papaia Acessórios Facebook ad Introduction by ad spy method

“Papaia Acessórios” introduction:Os acessórios da Papaia primam pelo design moderno e arrojado, combinando os mais variados materiais. As peças podem ser adquiridas através da nossa loja online e o pagamento pode ser efetuado de três formas distintas: PayPal, entidade e referência

“Papaia Acessórios” Facebook ads last run:2020-02-22 22:38:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Papaia Acessórios” ads data to help “Papaia Acessórios” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Papaia Acessórios”. In this report, we analyze in detail the best ad cases of “Papaia Acessórios”.

Papaia Acessórios Top3 Ads Case Study:

 1st2nd3rd
Advertisers Papaia Acessórios Papaia Acessórios Papaia Acessórios
Ad title Entregas em 48H Papaia Acessórios Photos from Papaia Acessórios's post
Ad text Malas camurça genuína 29.99€ Malas pele genuína 39.99€ Acessórios e roupa para mulher e criança! www.papaia.pt 4º Passatempo da Papaia! A Papaia oferece 2 brincos fantásticos, 🎁 Brincos Crystal - Black 🎁 Br...
CTA type SHOP_NOW LIKE_PAGE N/A
Ad format Video Video Carousel
Categories Jewelry/Watches App Page Jewelry/Watches
Duration 1 days 5 days 1 days
Like 10 16 37

Papaia Acessórios Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Papaia Acessórios” top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Papaia Acessórios” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Papaia Acessórios” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Entregas em 48H Papaia Acessórios Photos from Papaia Acessórios's post
Ad text  Malas camurça genuína 29.99€ Malas pele genuína 39.99€  Acessórios e roupa para mulher e criança! www.papaia.pt  4º Passatempo da Papaia! A Papaia oferece 2 brincos fantásticos, 🎁 Brincos Crystal - Black 🎁 Br...
Ad type  other  other  other
Ad word count 54  56  615

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Papaia Acessórios”, the text type used is other to obtain the best ad performance. “Papaia Acessórios” can use this copy style more. On the other hand, “Papaia Acessórios” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Papaia Acessórios” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Papaia Acessórios” are:SHOP_NOW,LIKE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Papaia Acessórios” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Papaia Acessórios” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Papaia Acessórios” top 3 ads schedules are: 1 days,5 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Papaia Acessórios”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Papaia Acessórios” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Papaia Acessórios” ad case study report

If you want to check the best ad case study of other advertisers related to “Papaia Acessórios”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Papaia Acessórios”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.