Award-winning Case Study For Papa John's Michigan By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Papa John's Michigan”, or large enterprises, they have established a Facebook page for advertising and promotion. “Papa John's Michigan” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Papa John's Michigan” through the method of adspy!

Papa John's Michigan Facebook ad Introduction by ad spy method

“Papa John's Michigan” introduction:

“Papa John's Michigan” Facebook ads last run:2020-02-22 18:08:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Papa John's Michigan” ads data to help “Papa John's Michigan” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Papa John's Michigan”. In this report, we analyze in detail the best ad cases of “Papa John's Michigan”.

Papa John's Michigan Top3 Ads Case Study:

 1st2nd3rd
Advertisers Papa John's Michigan Papa John's Michigan Papa John's Michigan
Ad title There's a new HERO in town! There's a new HERO in town! There's a new HERO in town!
Ad text New oven-baked heroes from Papa John’s are here and ready for a Detroit-sized appetite! Try a Phi... New oven-baked heroes from Papa John’s are here and ready for a Detroit-sized appetite! Try a Phi... New oven-baked heroes from Papa John’s are here and ready for a Detroit-sized appetite! Try a Phi...
CTA type SEE_MENU SEE_MENU SEE_MENU
Ad format Video Image Video
Categories Pizza Place Pizza Place Pizza Place
Duration 16 days 16 days 6 days
Like 0 0 0

Papa John's Michigan Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Papa John's Michigan” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Papa John's Michigan” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Papa John's Michigan” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title There's a new HERO in town! There's a new HERO in town! There's a new HERO in town!
Ad text  New oven-baked heroes from Papa John’s are here and ready for a Detroit-sized appetite! Try a Phi...  New oven-baked heroes from Papa John’s are here and ready for a Detroit-sized appetite! Try a Phi...  New oven-baked heroes from Papa John’s are here and ready for a Detroit-sized appetite! Try a Phi...
Ad type  other  other  other
Ad word count 226  226  226

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Papa John's Michigan”, the text type used is other to obtain the best ad performance. “Papa John's Michigan” can use this copy style more. On the other hand, “Papa John's Michigan” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Papa John's Michigan” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Papa John's Michigan” are:SEE_MENU,SEE_MENU,SEE_MENU.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SEE_MENU” help “Papa John's Michigan” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Papa John's Michigan” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Papa John's Michigan” top 3 ads schedules are: 16 days,16 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Papa John's Michigan”‘s top 1 ad duration is 16 days. Every advertisement has a life cycle.
“Papa John's Michigan” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Papa John's Michigan” ad case study report

If you want to check the best ad case study of other advertisers related to “Papa John's Michigan”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Papa John's Michigan”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.