Award-winning Case Study For Pantene TW By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Pantene TW”, or large enterprises, they have established a Facebook page for advertising and promotion. “Pantene TW” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Pantene TW” through the method of adspy!

Pantene TW Facebook ad Introduction by ad spy method

“Pantene TW” introduction:全球銷售第一美髮護理品牌﹣損傷修護專家 潘婷

“Pantene TW” Facebook ads last run:2020-02-26 09:02:23

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Pantene TW” ads data to help “Pantene TW” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Pantene TW”. In this report, we analyze in detail the best ad cases of “Pantene TW”.

Pantene TW Top3 Ads Case Study:

Advertisers Pantene TW Pantene TW Pantene TW
Ad title 實測日本熱賣「潘婷髮型記憶雙鑽凍膜」!自然捲一夜醒來不炸毛、造型後10小時捲度不減 - BEAUTY美人圈 剪了超夯「鎖骨髮」還不夠!上架秒斷貨的潘婷「髮型記憶雙鑽凍膜」一夜起床不怕亂翹,省下時間讓妳多賴床10分鐘~ | GirlStyle 台灣女生日常 根本開啟「護髮」新世界!潘婷這款髮型記憶雙鑽凍膜質地太神奇、讓護髮多了「弧度記憶」功能,與日本零時差上架快開搶!
Ad text ✨編輯實測認證🎖捲髮不炸毛🚫直髮不毛躁亂翹 🇯🇵爆紅秒殺款🔥沖洗式護髮 #髮型記憶雙鑽凍膜 💰即享$40優惠*>> 🔸線上小屈新品$399>> http... 日妞人気養髮新寵❤️新登場髮型記憶雙鑽凍膜 搭配熱賣王青春露雙鑽精華✨乾頭人+1護髮新趨勢 雙鑽凍膜+雙鑽精華momo合購現省$90>> momo青春露... 日妞最New!雙導護髮術✨ #髮型記憶雙鑽凍膜 乳液 #先修護 潤澤柔滑凝凍 #後記憶 完美弧度 新品$40現金券*>> 線上小屈新品體驗$399 >>...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 10 days 4 days 2 days
Like 12736 11277 6004

Pantene TW Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Pantene TW” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Pantene TW” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Pantene TW” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 實測日本熱賣「潘婷髮型記憶雙鑽凍膜」!自然捲一夜醒來不炸毛、造型後10小時捲度不減 - BEAUTY美人圈 剪了超夯「鎖骨髮」還不夠!上架秒斷貨的潘婷「髮型記憶雙鑽凍膜」一夜起床不怕亂翹,省下時間讓妳多賴床10分鐘~ | GirlStyle 台灣女生日常 根本開啟「護髮」新世界!潘婷這款髮型記憶雙鑽凍膜質地太神奇、讓護髮多了「弧度記憶」功能,與日本零時差上架快開搶!
Ad text  ✨編輯實測認證🎖捲髮不炸毛🚫直髮不毛躁亂翹 🇯🇵爆紅秒殺款🔥沖洗式護髮 #髮型記憶雙鑽凍膜 💰即享$40優惠*>> 🔸線上小屈新品$399>> http...  日妞人気養髮新寵❤️新登場髮型記憶雙鑽凍膜 搭配熱賣王青春露雙鑽精華✨乾頭人+1護髮新趨勢 雙鑽凍膜+雙鑽精華momo合購現省$90>> momo青春露...  日妞最New!雙導護髮術✨ #髮型記憶雙鑽凍膜 乳液 #先修護 潤澤柔滑凝凍 #後記憶 完美弧度 新品$40現金券*>> 線上小屈新品體驗$399 >>...
Ad type  other  other  other
Ad word count 298  342  309

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Pantene TW”, the text type used is other to obtain the best ad performance. “Pantene TW” can use this copy style more. On the other hand, “Pantene TW” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Pantene TW” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Pantene TW” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Pantene TW” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Pantene TW” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Pantene TW” top 3 ads schedules are: 10 days,4 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Pantene TW”‘s top 1 ad duration is 10 days. Every advertisement has a life cycle.
“Pantene TW” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Pantene TW” ad case study report

If you want to check the best ad case study of other advertisers related to “Pantene TW”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Pantene TW”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.