Award-winning Case Study For Panorama Films By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Panorama Films”, or large enterprises, they have established a Facebook page for advertising and promotion. “Panorama Films” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Panorama Films” through the method of adspy!

Panorama Films Facebook ad Introduction by ad spy method

“Panorama Films” introduction:鐳射企業為香港電影發行商, 一直致力為香港觀眾發行猛片!近年上畫電影包括《星聲夢裡人》、《LUCY:超能煞姬》、《夢の花嫁》等

“Panorama Films” Facebook ads last run:2020-02-17 04:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Panorama Films” ads data to help “Panorama Films” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Panorama Films”. In this report, we analyze in detail the best ad cases of “Panorama Films”.

Panorama Films Top3 Ads Case Study:

 1st2nd3rd
Advertisers Panorama Films Panorama Films Panorama Films
Ad title Panorama Films 冰天動地 | 預告第二擊 | 今日 冚家富貴 【給初戀的一句話】《那些年,我們一起追的女孩》
Ad text 《天逆反擊戰﹕地球起義》Captive State 這故事是關於我們所做的選擇,當你面對影響生活、個人與家人安全的道德選擇時,你會如何取捨。故事中的人物大致上可以分為兩類人︰選擇臣服侵佔者,或... 【預告第二擊】 復仇老豆 隻揪隊冧黑幫勢力 冰天雪地打游擊 紅番黑幫冇面畀 離奇混戰 大殺三方 2019最火爆最揪得 宇宙最強老豆里安納遜最後動作猛片 《歌聲魅影》《明日之後》女星艾美羅森 ... 【給初戀的一句話】 那些年, 我們都曾許下約定 我們都曾錯過彼此 如果有平行時空,今日的我們… 《那些年,我們一起追的女孩》 香港票房神話 原汁原味重現青春經典 獻給不經意長大了的你,和終有...
CTA type LEARN_MORE N/A N/A
Ad format Video Video Video
Categories Movie Movie Movie
Duration 8 days 4 days 6 days
Like 70 81 60

Panorama Films Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Panorama Films” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Panorama Films” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Panorama Films” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Panorama Films 冰天動地 | 預告第二擊 | 今日 冚家富貴 【給初戀的一句話】《那些年,我們一起追的女孩》
Ad text  《天逆反擊戰﹕地球起義》Captive State 這故事是關於我們所做的選擇,當你面對影響生活、個人與家人安全的道德選擇時,你會如何取捨。故事中的人物大致上可以分為兩類人︰選擇臣服侵佔者,或...  【預告第二擊】 復仇老豆 隻揪隊冧黑幫勢力 冰天雪地打游擊 紅番黑幫冇面畀 離奇混戰 大殺三方 2019最火爆最揪得 宇宙最強老豆里安納遜最後動作猛片 《歌聲魅影》《明日之後》女星艾美羅森 ...  【給初戀的一句話】 那些年, 我們都曾許下約定 我們都曾錯過彼此 如果有平行時空,今日的我們… 《那些年,我們一起追的女孩》 香港票房神話 原汁原味重現青春經典 獻給不經意長大了的你,和終有...
Ad type  other  other  other
Ad word count 498  161  251

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Panorama Films”, the text type used is other to obtain the best ad performance. “Panorama Films” can use this copy style more. On the other hand, “Panorama Films” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Panorama Films” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Panorama Films” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Panorama Films” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Panorama Films” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Panorama Films” top 3 ads schedules are: 8 days,4 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Panorama Films”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“Panorama Films” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Panorama Films” ad case study report

If you want to check the best ad case study of other advertisers related to “Panorama Films”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Panorama Films”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.