Award-winning Case Study For Panda Express By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Panda Express”, or large enterprises, they have established a Facebook page for advertising and promotion. “Panda Express” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Panda Express” through the method of adspy!

Panda Express Facebook ad Introduction by ad spy method

“Panda Express” introduction:Welcome to our Chinese Kitchen! Follow us for a fresh look at America's favorite Chinese restaurant.

“Panda Express” Facebook ads last run:2020-02-17 07:16:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Panda Express” ads data to help “Panda Express” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Panda Express”. In this report, we analyze in detail the best ad cases of “Panda Express”.

Panda Express Top3 Ads Case Study:

Advertisers Panda Express Panda Express Panda Express
Ad title Panda Express Interview Day: 3/5 9:00AM-5:00PM Panda Express Interview Day: 2/29 10:00AM-2:00PM 73 Fortune Dr, #103, Irvine, CA 92618
Ad text Our team is growing and we need you! You're invited to learn more about career opportunities at P... Our team is growing and we need you! You're invited to learn more about career opportunities at P... Craving a plateful of Orange Chicken and other delectable Panda dishes? They are just one click a...
Ad format Image Image Video
Categories other other other
Duration 1 days 1 days 53 days
Like 16 47 390

Panda Express Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Panda Express” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Panda Express” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Panda Express” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Panda Express Interview Day: 3/5 9:00AM-5:00PM Panda Express Interview Day: 2/29 10:00AM-2:00PM 73 Fortune Dr, #103, Irvine, CA 92618
Ad text  Our team is growing and we need you! You're invited to learn more about career opportunities at P...  Our team is growing and we need you! You're invited to learn more about career opportunities at P...  Craving a plateful of Orange Chicken and other delectable Panda dishes? They are just one click a...
Ad type  other  other  other
Ad word count 130  130  159

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Panda Express”, the text type used is other to obtain the best ad performance. “Panda Express” can use this copy style more. On the other hand, “Panda Express” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Panda Express” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Panda Express” are:APPLY_NOW,APPLY_NOW,SEE_MENU.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Panda Express” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Panda Express” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Panda Express” top 3 ads schedules are: 1 days,1 days, and 53 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Panda Express”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Panda Express” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Panda Express” ad case study report

If you want to check the best ad case study of other advertisers related to “Panda Express”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Panda Express”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.