Award-winning Case Study For Panasonic Philippines By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Panasonic Philippines”, or large enterprises, they have established a Facebook page for advertising and promotion. “Panasonic Philippines” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Panasonic Philippines” through the method of adspy!

Panasonic Philippines Facebook ad Introduction by ad spy method

“Panasonic Philippines” introduction:Official page of Panasonic Philippines. (Panasonic Manufacturing Philippines Corporation)

“Panasonic Philippines” Facebook ads last run:2020-02-17 06:48:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Panasonic Philippines” ads data to help “Panasonic Philippines” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Panasonic Philippines”. In this report, we analyze in detail the best ad cases of “Panasonic Philippines”.

Panasonic Philippines Top3 Ads Case Study:

Advertisers Panasonic Philippines Panasonic Philippines Panasonic Philippines
Ad title Big Savings! BIG SAVINGS! BIG SAVINGS!
Ad text Say goodbye to worries of high power bills and enjoy peace of mind with Panasonic #JapanQuality I... Looking for an Air Conditioner that helps you save? Switch to Panasonic #JapanQuality Pure Energy... Looking for an Air Conditioner that helps you save? Switch to Panasonic #JapanQuality Pure Energy...
Ad format Image Image Image
Categories other other other
Duration 1 days 9 days 13 days
Like 1562 1969 545

Panasonic Philippines Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Panasonic Philippines” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Panasonic Philippines” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Panasonic Philippines” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Big Savings! BIG SAVINGS! BIG SAVINGS!
Ad text  Say goodbye to worries of high power bills and enjoy peace of mind with Panasonic #JapanQuality I...  Looking for an Air Conditioner that helps you save? Switch to Panasonic #JapanQuality Pure Energy...  Looking for an Air Conditioner that helps you save? Switch to Panasonic #JapanQuality Pure Energy...
Ad type  other  other  other
Ad word count 150  208  208

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Panasonic Philippines”, the text type used is other to obtain the best ad performance. “Panasonic Philippines” can use this copy style more. On the other hand, “Panasonic Philippines” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Panasonic Philippines” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Panasonic Philippines” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Panasonic Philippines” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Panasonic Philippines” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Panasonic Philippines” top 3 ads schedules are: 1 days,9 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Panasonic Philippines”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Panasonic Philippines” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Panasonic Philippines” ad case study report

If you want to check the best ad case study of other advertisers related to “Panasonic Philippines”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Panasonic Philippines”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.